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Case Studies on Social Marketing: A Global Perspective (Management for Professionals)
Case Studies on Social Marketing: A Global Perspective (Management for Professionals)
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective...
Mrs. Lirriper's Lodgings [EasyRead Edition]
Mrs. Lirriper's Lodgings [EasyRead Edition]
"Mrs. Lirriper's Lodging" unwaveringly presents Charles Dickens' idealistic approach. It tells the story of an affectionate, humanistic lady Mrs. Emma Lirriper. She has come out of the pit of suffering and distress with new optimistic vision. The story beautifully intertwines the themes of humanism, faith in the final outcome of human...
Information Extraction: Algorithms and Prospects in a Retrieval Context (The Information Retrieval Series)
Information Extraction: Algorithms and Prospects in a Retrieval Context (The Information Retrieval Series)
Information extraction regards the processes of structuring and combining content that is explicitly stated or implied in one or multiple unstructured information sources. It involves a semantic classification and linking of certain pieces of information and is considered as a light form of content understanding by the machine. Currently, there is...
Affect and Emotion in Human-Computer Interaction: From Theory to Applications (Lecture Notes in Computer Science)
Affect and Emotion in Human-Computer Interaction: From Theory to Applications (Lecture Notes in Computer Science)
Affect and emotion play an important role in our everyday lives: They are present whatever we do, wherever we are, and wherever we go, without us being aware of them for much of the time. When it comes to interaction, be it with humans, technology, or humans via technology, we suddenly become more aware of emotion, either by seeing the...
Ubiquitous Computing Fundamentals
Ubiquitous Computing Fundamentals

a must-read text that provides a historical lens to see how ubicomp has matured into a multidisciplinary endeavor. It will be an essential reference to researchers and those who want to learn more about this evolving field.

-From the Foreword, Professor Gregory D. Abowd, Georgia Institute of Technology

...
Hardboiled Web Design
Hardboiled Web Design

Every web designer harbours tales of frustration, limitation and despair. Web design requires skills and knowledge beyond mere manipulation of form, shape, language, colour, message and meaning. What users don’t see behind those visuals is just as important as what they do see. We have to think about moving parts and engineering...

Moodle Security
Moodle Security

Moving your classes and resources online with a Learning Management System such as Moodle opens up a whole world of possibilities for teaching your students. However, it also opens up a number of threats as your students, private information, and resources become vulnerable to cyber attacks. Learn how to safeguard Moodle to keep the bad guys...

Human Computation (Synthesis Lectures on Artificial Intelligence and Machine Learning)
Human Computation (Synthesis Lectures on Artificial Intelligence and Machine Learning)

Human computation is a new and evolving research area that centers around harnessing human intelligence to solve computational problems that are beyond the scope of existing Artificial Intelligence (AI) algorithms. With the growth of the Web, human computation systems can now leverage the abilities of an unprecedented number of people via the...

Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In...

Data Storage for Social Networks: A Socially Aware Approach (SpringerBriefs in Optimization)
Data Storage for Social Networks: A Socially Aware Approach (SpringerBriefs in Optimization)

Evidenced by the success of Facebook, Twitter, and LinkedIn, online social networks (OSNs) have become ubiquitous, offering novel ways for people to access information and communicate with each other. As the increasing popularity of social networking is undeniable, scalability is an important issue for any OSN that wants to serve a large...

Tensor Product Model Transformation in Polytopic Model-Based Control (Automation and Control Engineering)
Tensor Product Model Transformation in Polytopic Model-Based Control (Automation and Control Engineering)

Tensor Product Model Transformation in Polytopic Model-Based Control offers a new perspective of control system design. Instead of relying solely on the formulation of more effective LMIs, which is the widely adopted approach in existing LMI-related studies, this cutting-edge book calls for a systematic modification and...

LinkedIn For Dummies, 4th Edition
LinkedIn For Dummies, 4th Edition

Build your network, find a job, and been seen as a thought leader

LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by...

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