In recent years governments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication skills and understanding of their audiences may not...

About half of the global burden of disease is due to chronic noncommunicable diseases such as obesity, metabolic disorders, cardiovascular diseases and cancer, which are all related to modifiable risk factors such as unbalanced diet and malnutrition as well as determinants such as behavior and lifestyle. Dietary patterns during the last few...

QBase Anaesthesia 3 is the third volume in the QBase series of book + CD-ROM packages and is aimed at the FRCA candidate. Both the book and CD contain 555 questions divided into a number of pre-set exams (with accompanying fully referenced explanatory notes) and there are also a number of pre-set short exams to attempt, utilising the...

This book is the sixth volume in this series on the clinical practice of medicine. In it, students and practitioners will find the disease causes and mechanisms, patterns, acupuncture, and Chinese herbal treatment of three dozen or more diseases affecting the urogenital system and lower gastrointestinal tract. It includes an amazingly wide...

This is the fifth volume in the seven-volume series titled The Treatment of Disease in TCM authored by Philippe Sionneau and Lu Gang. In this volume, Sionneau and Lu discuss the TCM disease causes and mechanisms, pattern discrimination, treatment principles, formulas and their modifications, and acupuncture and moxibustion for a wide variety...

For the generation that reached sexual maturity in the 1960s, the “pill” became synonymous with sexual freedom and started a sexual revolution. For women it meant freedom from the fear of pregnancy, and for men enhanced sexual opportunity. The new era of the pill has nothing to do with fertility, but everything to do with sex. The...

This book is a detailed, user-friendly guide to understanding and using Blender’s Python API for...

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible...

iOS Swift 24-Hour Trainer combines book and video lessons in Apple's Swift programming language to prepare you to build iPhone and iPad apps—and distribute them through the Appstore. First, this approachable text covers the fundamentals of Swift by...

This book introduces novel techniques and algorithms necessary to support the formation of social networks. Concepts such as link prediction, graph patterns, recommendation systems based on user reputation, strategic partner selection, collaborative systems and network formation based on ‘social brokers’ are presented. Chapters...