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 Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category.
Today, many services markets are extremely dynamic, for several reasons.
The banking and airlines industries are heavily affected by the movement
towards globalisation, for example. A second group of service industries are
being liberalised,... |  |  A First Course in Probability (8th Edition)
A First Course in Probability, Eighth Edition, features clear and intuitive explanations of the mathematics of probability theory, outstanding problem sets, and a variety of diverse examples and applications. This book is ideal for an upper-level undergraduate or graduate level introduction to probability for math, science, engineering... |  |  |
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 Algebra and Trigonometry (9th Edition)
Mike Sullivan’s time-tested approach focuses students on the fundamental skills they need for the course: preparing for class, practicing with homework, and reviewing the concepts. In the Ninth Edition, Algebra and Trigonometry has evolved to meet today’s course needs, building on these... |  |  Technically-Write! Canadian Seventh Edition
ot long after you graduate with your university degree or college
diploma, you will stare having to write business-oriented emails,
letters, reports, and possibly technical proposals. This book con-
tains numerous examples of informal and semiformal documents, all based
on the unique "pyramid" method for structuring... |  |  Intermediate Algebra: Graphs and Models (4th Edition)
The Bittinger Graphs and Models series helps students “see the math” and learn algebra
by making connections between mathematical concepts and their real-world applications.
The authors use a variety of tools and techniques—including side-by-side algebraic
and graphical solutions and graphing calculators, when... |
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 Elementary Linear Algebra (2nd Edition)
Ideal as a reference or quick review of the fundamentals of linear algebra, this book offers a matrix-oriented approach--with more emphasis on Euclidean n-space, problem solving, and applications, and less emphasis on abstract vector spaces. It features a variety of applications, boxed statements of important... |  |  Introduction to Real Analysis (2nd Edition)
This text is a single variable real analysis text, designed for the one-year course at the junior, senior, or beginning graduate level. It provides a rigorous and comprehensive treatment of the theoretical concepts of analysis. The book contains most of the topics covered in a text of this nature, but it also includes many... |  |  Real Analysis (4th Edition)
Real Analysis, Fourth Edition, covers the basic material that every reader should know in the classical theory of functions of a real variable, measure and integration theory, and some of the more important and elementary topics in general topology and normed linear space theory. This text assumes a general... |
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