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Books tags: persuasion
Attitudes and Opinions
Attitudes and Opinions
Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research....
The Myths of Innovation
The Myths of Innovation
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.

In The Myths of Innovation, bestselling...
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Proven guerrilla marketing tactics specifically designed for consultants

Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and...

Handbook of Attitudes
Handbook of Attitudes
This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with...
How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time!
How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time!
If you’re in business, you’re selling something–a product, an opinion, a new way of doing things. The truth is, even if you don’t think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right...
Always Be Testing: The Complete Guide to Google Website Optimizer
Always Be Testing: The Complete Guide to Google Website Optimizer
Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York...

   
   
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