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Attitudes and Opinions
Attitudes and Opinions
Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research....
Confessions of a Public Speaker
Confessions of a Public Speaker

"At 7:48 a.m. on a Tuesday, I am showered, cleaned, shaved, pruned, fed, and deodorized, wearing a pressed shirt and shiny shoes, in a cab on my way to the San Francisco waterfront I'm far from home, going to an unfamiliar place, and performing for strangers, three stressful facts that mean anything can happen "

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The Complete Idiot's Guide to Persuasion
The Complete Idiot's Guide to Persuasion
Get your way ? the smart way.

Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot?s Guide® to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication,
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The Four Speeches Every Leader Has to Know
The Four Speeches Every Leader Has to Know

This book provides a rhetorical manual for political and business leaders to motivate followers even in times of hardship. It covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors...

Critical Thinking (Skill Builders)
Critical Thinking (Skill Builders)

Critical Thinking has a unique step-by-step approach to establish great critical thinking. It starts with a 35-question pre-test test to help diagnose strengths and weaknesses and then proceeds to offer strategies for improving reasoning skills. With Critical Thinking, readers can master the techniques of effective...

Handbook of Attitudes
Handbook of Attitudes
This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with...
   
   
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