Learn IT - Books tags persuasion

How to Get What You Want...Without Having to Ask

FT Press, 2011

Tired of not getting what you want? Don't know how to ask for it? Best-selling author Richard Templar brings his inimitable blend of originality, imagination, wisdom, and straight talk to the challenges of negotiation, persuasion, and influence. Templar offers up 100 clever, simple, pain-free ways to get people to...

Always Be Testing: The Complete Guide to Google Website Optimizer

Sybex, 2008

Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York...

Resistance and Persuasion

Lawrence Erlbaum Associates, 2003

Do we need to convince you that persuasion is an important topic for the social
sciences? Probably not. You know that humans are social beings. Our communication,
psychology, social organization, political structures, market
choices—in short, everything we do—is interpersonally coordinated. Persuasion
is one of the...

The Dynamics of Business Communication: How to Communicate Efficiently and Effectively (Studymates Professional)

Studymates, 1999

Who else wants to be able to communicate effectively? From early theorists to modern social scientists studies in communication have undergone a number of significant changes. Many of the concepts of early researchers can be seen to underpin many of the practices of business communication today. Whether in an internal sense where radical...

How to Persuade People Who Don't Want to be Persuaded: Get What You Want-Every Time!

John Wiley & Sons, 2004

If you’re in business, you’re selling something–a product, an opinion, a new way of doing things. The truth is, even if you don’t think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right...

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Penguin Press, 2008

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General...

Critical Thinking: A Concise Guide

Routledge, 2005

This concise guide offers relevant, rigorous and approachable methods... thoughtfully structured series of chapters, with clear definitions... this book [is] a valuable resource for developing a useful understanding of methods of persuasion. - Times Educational Supplement

Attempts to persuade us - to...

Neuro Web Design: What Makes Them Click? (Voices That Matter)

New Riders Publishing, 2009

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
—...

How PowerPoint Makes You Stupid: The Faulty Causality, Sloppy Logic, Decontextualized Data, and Seductive Showmanship That Have Taken Over Our Thinking

New Press, 2012

With over 500 million users worldwide, Microsoft’s PowerPoint software has become the ubiquitous tool for nearly all forms of public presentation?in schools, government agencies, the military, and, of course, offices everywhere. In this revealing and powerfully argued book, author Franck Frommer shows us that PowerPoint’s...

Technical Communication: A reader-centered approach, 8th Edition

Wadsworth Publishing, 2013

Thousands of students have successfully improved their writing and design skills using Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH. Known for its treatment of the rhetorical situation and coverage of usefulness and persuasion, this edition renews the focus on the reader-centered approach and includes new learning...

Persuasion and Influence For Dummies

For Dummies, 2011

Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes.

Elizabeth...

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

McGraw-Hill, 2007

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want

Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people...

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