Grantseeking has become an increasingly competitive process. Beginning grantwriters sometimes assemble a collection of facts and present that information to grantmakers, hoping to receive support. However, sponsors rarely award grant funding just because a grantseeker supports a specific cause or works for a specific organization....

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder...

Received...

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this...

The essays in A Companion to Rhetoric and Rhetorical Criticism explore rhetoric as a practical art of deliberation and judgment, best taught and learned through concrete examples of argument, interpretation, and criticism. Historically and in our own time scholars have shown that rhetoric can very well be theorized in the strong sense that...

The present book 1 provides a rigorous treatment and coherent presentation of the consolidated results of the authors' work, over the past four years, on the employment of logic programming as a representational and reasoning tool. It comes out of a background of a world-wide research effort for at least the past six years on the...

Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words. To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things.In the business...

With Say it Like Obama and Win!, you...