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 Punk Marketing: Get Off Your Ass and Join the Revolution
This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a... |  |  The Architecture Of Open Source Applications
Carpentry is an exacting craft, and people can spend their entire lives learning how to do it well.
But carpentry is not architecture: if we step back from pitch boards and miter joints, buildings as a
whole must be designed, and doing that is as much an art as it is a craft or science.
Programming is also an exacting... |  |  How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO
In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the... |
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