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 Marketing Management: Millennium Edition (10th Edition)This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,... |  |  Options, Futures, and Other Derivatives (4th Edition)For undergraduate and graduate courses in Options and Futures, Financial Engineering and Risk Management, typically found in business, finance, economics and mathematics departments. Also suitable for practitioners who want to acquire a working knowledge of how derivatives can be analyzed.This best seller represents how academia and real-world... |  |  Visual Basic.NET How to Program, Second EditionFor introductory and intermediate courses on Visual Basic programming offered in departments of Computer Science, CIS, MIS, IT, Business, Engineering, and Continuing Education. Teach Visual Basic .NET programming from the ground up! The introduction of Microsoft's .NET Framework marks the beginning of major revisions to all of Microsoft's... |
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 The Art of Computer NetworkingThis book, like so many, has grown from an undergraduate Networking course. Its current content is rather more than a single course could comfortably cover, though it is all relevant for an adventurer into the jungle of networks.
It is somewhat biased towards the Internet and the protocols the Internet uses, namely TCP/IP. Other network... |  |  Projects in Computing and Information Systems: A Student's GuideProjects are a major component of virtually all undergraduate and postgraduate computing and information science courses within universities. They require students to draw on a number of separate but highly important skills; surveying literature, report writing, developing and documenting software, presentational skills, time management, ... |  |  |
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