Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as...

Complex adaptive systems (cas), including ecosystems, governments, biological cells, and markets, are characterized by intricate hierarchical arrangements of boundaries and signals. In ecosystems, for example, niches act as semi-permeable boundaries, and smells and visual patterns serve as signals; governments have departmental hierarchies...

Modern cryptography has evolved dramatically since the 1970s. With the rise of new network architectures and services, the field encompasses much more than traditional communication where each side is of a single user. It also covers emerging communication where at least one side is of multiple users. New Directions of Modern...

"Never Apply For a Job Again! is what everyone needs to understand how the hidden job market works. Get it and use it before the secrets get out on WikiLeaks."
--Penelope Trunk, the original Brazen Careerist, author, blogger, entrepreneur

"This book is an essential read for insightful, witty, and...

"Anyone who has to work should read How to Work for an Idiot."
--USA Today

"There is no question that How to Work for an Idiot is a subversive book. People will pick it up expecting a tasty blend of commiseration and advice. They will put it down thinking, to paraphrase the famous...

Computer Graphics professionals can now find in one volume a collection of 32 "gems" chosen by the editors of the journal of graphics tools, one of the leading publications in the field. These selected papers provide practical ideas and techniques that solve real problems in the areas of - Math & Programming Techniques...

Although research in curve shortening flow has been very active for nearly 20 years, the results of those efforts have remained scattered throughout the literature. For the first time, The Curve Shortening Problem collects and illuminates those results in a comprehensive, rigorous, and self-contained account of the fundamental results.
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As one of the most comprehensive machine learning texts around, this book does justice to the field's incredible richness, but without losing sight of the unifying principles. Peter Flach's clear, example-based approach begins by discussing how a spam filter works, which gives an immediate introduction to machine learning in action,...

Technological advances in hardware and software provide powerful tools with the potential to design interfaces that are powerful and easy to use. Yet, the frustrations and convoluted "work-arounds" often encountered make it clear that there is substantial room for improvement. Drawn from more than 60 years of combined experience...