Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

Leading authors in this sector,...

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Along with new...

Many international experts collaborated in creating this groundbreaking work, a principal-coding system, and in developing reference films and imaging parameters for the International Classification of HRCT for Occupational and Environmental Respiratory Diseases. The book is an authoritative guide to the recognition of dust...

The modern vision of the micromechanism of friction and wear is explored, from the examination of ideal and real crystal structure and adhesion properties to the dynamics of solid frictional interaction. The fundamental quantum-mechanical and relativity principles of particle interaction are considered as basis of friction micro-process...

Here is a helpful guide, A-to-Z guide on the structures of chemicals implicated in contact dermatitis. It describes each molecule along with its principal name for classification. The dictionary also lists the most important synonyms, the Chemical Abstract Service (CAS) Registry Number that characterizes the substance and its chemical...

Applied ASP.NET 4 In Context sets the standard for clear, simple, hands-on advice for learning and deploying Microsoft’s dynamic web solutions....

Virtually everything--not just computers, but every kind of device--is coming on board the Internet, and the two principal applications are the World Wide Web and email. The POP3 model for online-only messaging is being taxed to its limit, and users clearly would like mail servers with more "oomph." More specifically, the demand is...