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Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter)
Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter)

Create an effective search engine advertising strategy to make sure you get the most bang for your buck!

  • Discover how to effectively buy a top position on major search engines, avoid common pitfalls such as poor-performing ad copy, and evaluate and correct low visitor-to-buyer...

ITV Handbook: Technologies and Standards
ITV Handbook: Technologies and Standards

Interactive television (iTV)—an evolutionary merging of digital TV and the Internet—is set to take the world by storm! For consumers, iTV technology offers powerful new ways to interact with content providers and merchants. These include enjoying video on demand; participating in online shopping, banking, and...

Beginning Programming with Java For Dummies
Beginning Programming with Java For Dummies
Well, if you want to write computer programs, this book is for you. This book avoids the snobby “of-course-you-already-know” assumptions, and describes computer programming from scratch.

The book uses Java — an exciting, relatively new computer programming language. But Java’s subtleties and eccentricities
...
AI for Game Developers
AI for Game Developers
Written for the novice AI programmer, AI for Game Developers introduces you to techniques such as finite state machines, fuzzy logic, neural networks, and many others, in straightforward, easy-to-understand language, supported with code samples throughout the entire book (written in C/C++). From basic...
Java 2 Core Language Little Black Book
Java 2 Core Language Little Black Book
The Java 2 Core Language Little Black Book is a compact, detailed reference for intermediate to experienced programmers and managers who are ready to learn how to build Java programs. The book features a logical, sequential approach with concise overviews and step-by-step, ready-to-use solutions created by a master Java programmer. This book is...
Java Design Patterns: A Tutorial
Java Design Patterns: A Tutorial

Design patterns have become a staple of object-oriented design and programming by providing elegant, easy-to-reuse, and maintainable solutions to commonly encountered programming challenges. However, many busy Java programmers have yet to learn about design patterns and incorporate this powerful technology into their work.

...

Java Enterprise Best Practices
Java Enterprise Best Practices
Until Java Enterprise Best Practices, advanced Java developers relied on the advice of a loose-knit community of fellow developers, time-consuming online searches for examples or suggestions for the immediate problem they faced, and tedious trial-and-error. But Java has grown to include a huge number of APIs,...
Python Developer's Handbook (Developer's Library)
Python Developer's Handbook (Developer's Library)
The Python Developer's Handbook is designed to expose experienced developers to Python and its uses. Beginning with a brief introduction to the language and its syntax, the book moves quickly into more advanced programming topics, including embedding Python, network programming, GUI toolkits, JPython, Web development, Python/C API, and more. Python...
Introduction to Java Programming-Comprehensive Version (6th Edition)
Introduction to Java Programming-Comprehensive Version (6th Edition)

Now integrating Java 5 throughout, this reference introduces Java programming fundamentals – including problem-solving, object-oriented programming, GUI programming, data structures, networking, internationalization, advanced GUI programming, and Web programming. Includes many new...

Designing Embedded Systems with PIC Microcontrollers: Principles and Applications
Designing Embedded Systems with PIC Microcontrollers: Principles and Applications
This book is a hands-on introduction to the principles and practice of embedded system design using the PIC microcontroller. Packed with helpful examples and illustrations, it gives an in-depth treatment of microcontroller design, programming in both assembly language and C, and features advanced topics such as networking and real-time operating...
Beginning C# 2005 Databases: From Novice to Professional
Beginning C# 2005 Databases: From Novice to Professional

Beginning C# 2005 Databases: From Novice to Professional teaches you everything you need to know about relational databases, the SQL database language, and ADO.NET 2.0. You'll also get a sound start in developing console, Windows Forms, ASP.NET, and even XML database applications.

This book also teaches you database...

Pro T-SQL 2005 Programmer's Guide (Expert's Voice)
Pro T-SQL 2005 Programmer's Guide (Expert's Voice)
Pro T-SQL 2005 Programmer's Guide provides comprehensive and detailed coverage of all the major features and facilities of T-SQL for SQL Server 2005. It is designed for all users of T-SQL, database administrators, systems administrators, application developers, and end-users, who want to learn how to exploit the power of T-SQL. Whatever...
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