Many of you reading this book are about to embark on the journey of implementing customer relationship management (CRM) software within your organization; some of you are completely new to CRM, while others have been through a CRM implementation with varied success. This book was written to provide business leaders and stakeholders with a...

Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media...

Note: You are purchasing a standalone product; MyProgrammingLab does not come packaged with this content. If you would like to purchase both the physical text and MyProgrammingLab search for ISBN-10: 0133813436 / ISBN-13: 9780133813432. That package includes ISBN-10: 0133807800 / ISBN-13: 9780133807806 and ISBN-10:...

Engineering Economy is intended to serve as a text for classroom instruction in undergraduate, introductory courses in Engineering Economics. It also serves as a basic reference for use by practicing engineers in all specialty areas (e.g., chemical, civil, computer, electrical, industrial, and mechanical engineering)....

Authored by Ann Logue, a...

• Learn about the entire iOS pipeline, from game creation to game submission
• Develop exciting iOS games with the Unreal Engine 4.x toolset
• Step-by-step tutorials to build...

Currency values, prices, consumption and incomes are at the heart of the economic performance of all countries. In order to make a meaningful comparison between one economy and another, economists routinely make use of purchasing power parity (PPP) exchange rates, but while PPP rates are widely used and well understood, they take a lot of...

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use...

David Jacoby's highly regarded book addresses the specific supply chain management characteristics and needs of oil, gas, and power companies, and contains a wealth of industry-specific examples.

Jacoby provides a toolbox for large-scale capital expenditure decision making and for transforming capital and operation...