For 2/3 year students in international/global marketing. and post graduate courses in marketing. Critically, it asks the question whether to internationalise at all and looks at deciding which markets to enter and how to enter them. It covers the design, implementation and coordination of a global marketing programme and addresses the...

The main purpose of the present volume is to advance our understanding of the notions of knowledge and context, the connections between them and the ways in which they can be modeled, in particular formalized – a question of prime importance and utmost relevance to such diverse disciplines as philosophy, linguistics, computer science...

Written from the industry...

CCSP SNRS Exam Certification Guide is a best-of-breed Cisco® exam study guide that focuses specifically on the objectives for the SNRS exam. Network security engineers Greg Bastien, Sara Nasseh, and Christian Degu share preparation hints and test-taking tips, helping you identify areas of...

If you want to improve your understanding of calculus, then this book is for you. It can supplement standard texts at the high-school senior, trade-school, and college undergraduate levels. It can also serve as a self-teaching or home-schooling supplement. Prerequisites include intermediate algebra, geometry, and trigonometry. It will help if...

This book is in response to the daily e-mails I receive from my website TheNetworkAdministrator, that ask the question; "What do I need to know to become a network administrator?" Some of you reading this book might find that you have all the qualifications needed, while others may become easily discouraged. Don’t be discouraged....

The starting point in the formulation of any numerical problem is to take an intuitive idea about the problem in question and to translate it into precise mathematical language. This book provides step-by-step descriptions of how to formulate numerical problems so that they can be solved by existing software. It examines various types of...