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 The Big Book of Marketing (Marketing/Sales/Adv & Promo)
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public... |  |  Innovate!: How Great Companies Get Started in Terrible Times
Learn the lessons of how great companies began in the worst economic times
Eli Lilly. IBM. Medtronic, Procter & Gamble. Hewlett-Packard and Marvel Entertainment. All great companies and all made their start during the worst economic times.
Innovate!: How Great Companies Get Started in Terrible Times is first... |  |  |
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