Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...

Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments....

• Apply business practices throughout IT to optimize budgets and improve ROI
• ...

This Book Isn’t About...

The Information Security...

This comprehensive book covers the strategy, tactics, and processes needed for successful project portfolio management. It outlines a road map to unprecedented project management improvement and includes a detailed implementation plan for both strategic planning and a PMO that gives you measurable results in weeks. The author delineates four...

Managing Your Outsourced IT Services Provider teaches executives and managers of organizations how to unleash the full potential of their outsourced IT services workforce and IT-enabled business processes safely and profitably. Drawing on two decades of experience managing client relationships for global IT services companies,...

In 2000, I started my first PalmOS mobile app for an inventory-tracking project. The initial project was a full-staffed team effort that consisted of mobile developers, SAP consultants, supply-chain subject matter experts, middleware developers, QA testers, architects, business sponsors, and so forth. JavaME came up strong in 2002, followed...