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Introduction to Google Analytics: A Guide for Absolute Beginners
Introduction to Google Analytics: A Guide for Absolute Beginners

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...

Managing Your Outsourced IT Services Provider: How to Unleash the Full Potential of Your Global Workforce
Managing Your Outsourced IT Services Provider: How to Unleash the Full Potential of Your Global Workforce

Managing Your Outsourced IT Services Provider teaches executives and managers of organizations how to unleash the full potential of their outsourced IT services workforce and IT-enabled business processes safely and profitably. Drawing on two decades of experience managing client relationships for global IT services companies,...

Access Data Analysis Cookbook
Access Data Analysis Cookbook
If you have large quantities of data in a Microsoft Access database, and need to study that data in depth, this book is a data cruncher's dream. Access Data Analysis Cookbook offers practical recipes to solve a variety of common problems that users have with extracting Access data and performing calculations on it. Each recipe includes a...
SharePoint 2010 Workflows in Action
SharePoint 2010 Workflows in Action

SharePoint 2010 is a huge technology with tens of thousands of companies adopting it from all across the globe. Within the SharePoint product stack, workflows are one of the most compelling and ROI generating features for many business.

SharePoint 2010 Workflows in Action will take you through the SharePoint...

Pro Excel Financial Modeling: Building Models for Technology Startups
Pro Excel Financial Modeling: Building Models for Technology Startups
Learn the business thinking behind financial modeling and execute what you know effectively using Microsoft Excel. Many believe that sales and profitability projections shown in financial models are the keys to success in attracting investors. The truth is that investors will come up with their own projections. The investor wants to understand the...
Introduction to Social Media Marketing: A Guide for Absolute Beginners
Introduction to Social Media Marketing: A Guide for Absolute Beginners
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will...
Advanced Google AdWords
Advanced Google AdWords

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they...

Developing Applications with Salesforce Chatter
Developing Applications with Salesforce Chatter

Make your business more social with Salesforce Chatter. This book walks you through configuring and customizing Chatter to boost collaboration in your organization. Can be used as a reference book or complete guide.

Overview

  • Understand Salesforce Chatter and its architecture.
  • Configure and...
Eleventh Hour CISSP: Study Guide (Syngress Eleventh Hour)
Eleventh Hour CISSP: Study Guide (Syngress Eleventh Hour)

Our job as information security professionals is to evaluate risks against our critical assets and deploy safeguards to mitigate them. We work in various roles as firewall engineers, penetration testers, auditors, management, and the like. The common thread is risk: It is part of our job description.

The Information Security...

Advanced Project Portfolio Management and the PMO: Multiplying ROI at Warp Speed
Advanced Project Portfolio Management and the PMO: Multiplying ROI at Warp Speed

This comprehensive book covers the strategy, tactics, and processes needed for successful project portfolio management. It outlines a road map to unprecedented project management improvement and includes a detailed implementation plan for both strategic planning and a PMO that gives you measurable results in weeks. The author delineates four...

User Interface Design for Mere Mortals(TM)
User Interface Design for Mere Mortals(TM)
The growth of personal computing in the past two decades of the 20th century put a new emphasis on user interface design. As part of user interface design, companies began to focus on the usability of a product. The term usability has its roots in the 14th century, but as computing technology became prevalent in the 1980s, the definition...
Migrating to Swift from Android
Migrating to Swift from Android

In 2000, I started my first PalmOS mobile app for an inventory-tracking project. The initial project was a full-staffed team effort that consisted of mobile developers, SAP consultants, supply-chain subject matter experts, middleware developers, QA testers, architects, business sponsors, and so forth. JavaME came up strong in 2002, followed...

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