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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Introduction to Google Analytics: A Guide for Absolute Beginners
Introduction to Google Analytics: A Guide for Absolute Beginners

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...

Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century
Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century

The Only Definitive Guide to New State-of-the-Art Techniques in Intrusion Detection and Prevention

 

Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments....

The Business of IT: How to Improve Service and Lower Costs
The Business of IT: How to Improve Service and Lower Costs

Drive More Business Value from IT…

and Bridge the Gap Between IT and Business Leadership

  • Apply business practices throughout IT to optimize budgets and improve ROI
  • ...
Foundations of Green IT: Consolidation, Virtualization, Efficiency, and ROI in the Data Center
Foundations of Green IT: Consolidation, Virtualization, Efficiency, and ROI in the Data Center
“This book comprehensively discusses design considerations for the truly energy efficient data center.”

Scott Davis, Chief Data Center Architect, Office of the CTO, VMware, Inc.

 

This Book Isn’t About...

Eleventh Hour CISSP: Study Guide (Syngress Eleventh Hour)
Eleventh Hour CISSP: Study Guide (Syngress Eleventh Hour)

Our job as information security professionals is to evaluate risks against our critical assets and deploy safeguards to mitigate them. We work in various roles as firewall engineers, penetration testers, auditors, management, and the like. The common thread is risk: It is part of our job description.

The Information Security...

Advanced Project Portfolio Management and the PMO: Multiplying ROI at Warp Speed
Advanced Project Portfolio Management and the PMO: Multiplying ROI at Warp Speed

This comprehensive book covers the strategy, tactics, and processes needed for successful project portfolio management. It outlines a road map to unprecedented project management improvement and includes a detailed implementation plan for both strategic planning and a PMO that gives you measurable results in weeks. The author delineates four...

Managing Your Outsourced IT Services Provider: How to Unleash the Full Potential of Your Global Workforce
Managing Your Outsourced IT Services Provider: How to Unleash the Full Potential of Your Global Workforce

Managing Your Outsourced IT Services Provider teaches executives and managers of organizations how to unleash the full potential of their outsourced IT services workforce and IT-enabled business processes safely and profitably. Drawing on two decades of experience managing client relationships for global IT services companies,...

User Interface Design for Mere Mortals(TM)
User Interface Design for Mere Mortals(TM)
The growth of personal computing in the past two decades of the 20th century put a new emphasis on user interface design. As part of user interface design, companies began to focus on the usability of a product. The term usability has its roots in the 14th century, but as computing technology became prevalent in the 1980s, the definition...
Migrating to Swift from Android
Migrating to Swift from Android

In 2000, I started my first PalmOS mobile app for an inventory-tracking project. The initial project was a full-staffed team effort that consisted of mobile developers, SAP consultants, supply-chain subject matter experts, middleware developers, QA testers, architects, business sponsors, and so forth. JavaME came up strong in 2002, followed...

The Business of Streaming and Digital Media
The Business of Streaming and Digital Media
"...provides a number of very useful hints on how to make streaming successful (rather than merely profitable)."
EBU Technical Review

"This book offers a useful guide for building and managing a streaming and digital media business ... successfully." EBU Book Review

This book answers the
...
Web Analytics For Dummies (Computers)
Web Analytics For Dummies (Computers)
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web...
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