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Introduction to Google Analytics: A Guide for Absolute Beginners
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the... | | Eleventh Hour CISSP: Study Guide (Syngress Eleventh Hour)
Our job as information security professionals is to evaluate risks against our critical assets and deploy safeguards to mitigate them. We work in various roles as firewall engineers, penetration testers, auditors, management, and the like. The common thread is risk: It is part of our job description.
The Information Security... | | Advanced Project Portfolio Management and the PMO: Multiplying ROI at Warp SpeedThis comprehensive book covers the strategy, tactics, and processes needed for successful project portfolio management. It outlines a road map to unprecedented project management improvement and includes a detailed implementation plan for both strategic planning and a PMO that gives you measurable results in weeks. The author delineates four... |
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| | User Interface Design for Mere Mortals(TM)The growth of personal computing in the past two decades of the 20th century put a new emphasis on user interface design. As part of user interface design, companies began to focus on the usability of a product. The term usability has its roots in the 14th century, but as computing technology became prevalent in the 1980s, the definition... | | Migrating to Swift from Android
In 2000, I started my first PalmOS mobile app for an inventory-tracking project. The initial project was a full-staffed team effort that consisted of mobile developers, SAP consultants, supply-chain subject matter experts, middleware developers, QA testers, architects, business sponsors, and so forth. JavaME came up strong in 2002, followed... |
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The Business of Streaming and Digital Media"...provides a number of very useful hints on how to make streaming successful (rather than merely profitable)."
EBU Technical Review
"This book offers a useful guide for building and managing a streaming and digital media business ... successfully." EBU Book Review
This book answers the... | | Web Analytics For Dummies (Computers)Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web... | | Software Test Automation (ACM Press)You can't just buy an automated testing tool and expect to improve your organization's testing process without some real effort, at least that is what the authors of Software Test Automation argue. Written for any test manager or engineer, this practical-minded guide shows the right way to automate testing to bring down costs and improve... |
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