Business intelligence solutions transform business data into conclusive, fact-based, and actionable information and enable businesses to spot customer trends, create customer loyalty, enhance supplier relationships, reduce financial risk, and uncover new sales opportunities. The goal of business intelligence is to make sense of change-to...
"The authors supply countless examples of companies that have successfully implemented CRM, and show us the way to do the same." –Philip Kotler author of Marketing Insights from A to Z
"CRM is no silver bullet, but it is a golden opportunity for companies that...
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals
Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales...
Frequent market shifts...The rapid pace of technological change...We're all familiar with the old saying, "the only constant is change," but this has never been as true for business as it is today - nor have the penalties for companies who fail to learn and adapt been as high. Learning to Succeed insists that an integrated model...
Straight from IBM, this is the first comprehensive guide to building collaborative solutions that integrate WebSphere and Lotus to drive maximum business value. Writing for experienced Web developers, three leading IBM consultants show how to design and deploy WebSphere and Domino together in any environment, no matter how large...
Learn how to get your message heard above the online noise
The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound...
This is the first definitive guide to Windows Server 2003 deployment and administration on HP ProLiant servers. Two of HP's most experienced ProLiant support engineers walk you step-by-step through planning and migration—from assessing ROI and existing infrastructure through implementing...
This book is based on a very simple idea: A company should only spend money on IT1 that directly supports its business strategy and its operational effectiveness, and should not spend money on IT that doesn’t. The management team can control IT budgets and investments, and at the same time improve IT’s bottom-line impact,...
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will...
Audit and Trace Log Management: Consolidation and Analysis
is both a timely and much needed compilation of useful information around a topic
that is becoming more and more critical to not only IT professionals and
security practitioners, but to many other departments, such as legal, risk,
and compliance, as well as auditors and...
When to Hire—or Not Hire—a Consultant:Getting Your Money's Worth from Consulting Relationships is a hands-on, practical guide for anyone thinking about hiring a consultant to set strategy, solve problems, increase profits or revenue, develop new products, open new markets, or improve efficiency.
