Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential, but to be successful in turbulent times like ours, human capital strategy needs to be broader and much more far-reaching. High-Impact Human Capital Strategy...
Frequent market shifts...The rapid pace of technological change...We're all familiar with the old saying, "the only constant is change," but this has never been as true for business as it is today - nor have the penalties for companies who fail to learn and adapt been as high. Learning to Succeed insists that an integrated model...
Financial Ratios for Executives is written specifically with today’s global executive in mind. It makes financial ratios easy to understand and use effectively. This short book will prove invaluable to both financial and non-financial executives looking for easy, intuitive methods to assess corporate health and assist in...
Pragmatic Enterprise Architecture is a practical hands-on instruction manual for enterprise architects. This book prepares you to better engage IT, management, and business users by equipping you with the tools and knowledge you need to address the most common enterprise architecture challenges. You will come away with a pragmatic...
Using gaming principles to make learning more engaging, motivating, and interactive is a growing trend in web development. It's called gamification, and this book is the complete introduction to its theory and practice.
Make your business more social with Salesforce Chatter. This book walks you through configuring and customizing Chatter to boost collaboration in your organization. Can be used as a reference book or complete guide.
Overview
Understand Salesforce Chatter and its architecture.
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...
Learn the skills you must master to assume leadership rolesâcreative directors, art directors, and advertising managersâon creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative...
A valuable guide to making better IT decisions within business
Optimizing and Assessing Information Technology is designed to be both easy-to-use and immediately useful. Engaging and accessible, this book has been created to help you focus on improving business project execution through effective IT optimization and...
Combine two typically separate sources of data?behavioral quantitative data and usability testing qualitative data?into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the...
