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VMware vSphere Design
VMware vSphere Design

Achieve the performance, scalability, and ROI your business needs

What can you do at the start of a virtualization deployment to make things run more smoothly? If you plan, deploy, maintain, and optimize vSphere solutions in your company, this unique book provides keen insight and solutions. From hardware selection, network...

Advertising on Google: The High Performance Cookbook
Advertising on Google: The High Performance Cookbook

Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

Overview

  • Set up your Adwords account and track results beyond the click
  • Create...
Sams Teach Yourself Web Services in 24 Hours
Sams Teach Yourself Web Services in 24 Hours

According to recent press reports, everyone is developing Web Services, but many are still in the exploratory phase - learning what's involved and how to achieve ROI. This book is designed to give a working introduction to Web Services to help decision-makers prepare for the implementation in their companies. It demystifies the topic by...

Fixing Bad UX Designs: Master proven approaches, tools, and techniques to make your user experience great again
Fixing Bad UX Designs: Master proven approaches, tools, and techniques to make your user experience great again

A practical guide filled with case studies and easy solutions to solve the most common user experience issues

Key Features

  • Understand and fix the pain points of a bad UX design to ensure greater customer satisfaction.
  • Correct UX issues at various stages of a UX Design with...
Visual Data Mining: Techniques and Tools for Data Visualization and Mining
Visual Data Mining: Techniques and Tools for Data Visualization and Mining

Business intelligence solutions transform business data into conclusive, fact-based, and actionable information and enable businesses to spot customer trends, create customer loyalty, enhance supplier relationships, reduce financial risk, and uncover new sales opportunities. The goal of business intelligence is to make sense of change-to...

CRM Unplugged: Releasing CRM's Strategic Value
CRM Unplugged: Releasing CRM's Strategic Value
Praise for CRM Unplugged

"The authors supply countless examples of companies that have successfully implemented CRM, and show us the way to do the same."
–Philip Kotler
author of Marketing Insights from A to Z

"CRM is no silver bullet, but it is a golden opportunity for companies that...

Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales...

Learning to Succeed: Rethinking Corporate Education in a World of Unrelenting Change
Learning to Succeed: Rethinking Corporate Education in a World of Unrelenting Change

Frequent market shifts...The rapid pace of technological change...We're all familiar with the old saying, "the only constant is change," but this has never been as true for business as it is today - nor have the penalties for companies who fail to learn and adapt been as high. Learning to Succeed insists that an integrated model...

IBM(R) WebSphere(R) and Lotus : Implementing Collaborative Solutions (IBM Press Series--Information Management)
IBM(R) WebSphere(R) and Lotus : Implementing Collaborative Solutions (IBM Press Series--Information Management)

Straight from IBM, this is the first comprehensive guide to building collaborative solutions that integrate WebSphere and Lotus to drive maximum business value. Writing for experienced Web developers, three leading IBM consultants show how to design and deploy WebSphere and Domino together in any environment, no matter how large...

Lead Generation For Dummies (For Dummies (Business & Personal Finance))
Lead Generation For Dummies (For Dummies (Business & Personal Finance))

Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound...

Windows Server 2003 on HP ProLiant Servers
Windows Server 2003 on HP ProLiant Servers

This is the first definitive guide to Windows Server 2003 deployment and administration on HP ProLiant servers. Two of HP's most experienced ProLiant support engineers walk you step-by-step through planning and migration—from assessing ROI and existing infrastructure through implementing...

From Business Strategy to IT Action : Right Decisions for a Better Bottom Line
From Business Strategy to IT Action : Right Decisions for a Better Bottom Line
This book is based on a very simple idea: A company should only spend money
on IT1 that directly supports its business strategy and its operational effectiveness,
and should not spend money on IT that doesn’t. The management team can
control IT budgets and investments, and at the same time improve IT’s bottom-line impact,
...
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