Sams Teach Yourself Web Services in 24 Hours
According to recent press reports, everyone is developing Web Services, but many are still in the exploratory phase - learning what's involved and how to achieve ROI. This book is designed to give a working introduction to Web Services to help decision-makers prepare for the implementation in their companies. It demystifies the topic by...
Visual Data Mining: Techniques and Tools for Data Visualization and Mining
Business intelligence solutions transform business data into conclusive, fact-based, and actionable information and enable businesses to spot customer trends, create customer loyalty, enhance supplier relationships, reduce financial risk, and uncover new sales opportunities. The goal of business intelligence is to make sense of change-to...
CRM Unplugged: Releasing CRM's Strategic Value Praise for CRM Unplugged
"The authors supply countless examples of companies that have successfully implemented CRM, and show us the way to do the same."
author of Marketing Insights from A to Z
"CRM is no silver bullet, but it is a golden opportunity for companies that...
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