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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales...

Visual Data Mining: Techniques and Tools for Data Visualization and Mining
Visual Data Mining: Techniques and Tools for Data Visualization and Mining

Business intelligence solutions transform business data into conclusive, fact-based, and actionable information and enable businesses to spot customer trends, create customer loyalty, enhance supplier relationships, reduce financial risk, and uncover new sales opportunities. The goal of business intelligence is to make sense of change-to...

100 SOA Questions: Asked and Answered
100 SOA Questions: Asked and Answered

100 SOA Questions brings together authoritative answers to the most crucial questions business, technical, and architectural decision-makers ask about SOA. It draws on the immense experience of two SOA experts who’ve participated in more than 100 SOA projects in the roles of architect, designer,...

Eleventh Hour CISSP: Study Guide (Syngress Eleventh Hour)
Eleventh Hour CISSP: Study Guide (Syngress Eleventh Hour)

Our job as information security professionals is to evaluate risks against our critical assets and deploy safeguards to mitigate them. We work in various roles as firewall engineers, penetration testers, auditors, management, and the like. The common thread is risk: It is part of our job description.

The Information Security...

Audit and Trace Log Management: Consolidation and Analysis
Audit and Trace Log Management: Consolidation and Analysis

Audit and Trace Log Management: Consolidation and Analysis is both a timely and much needed compilation of useful information around a topic that is becoming more and more critical to not only IT professionals and security practitioners, but to many other departments, such as legal, risk, and compliance, as well as auditors and...

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

This book is a child borne, like many others, of a cosmic combination of passion, frustration, experience, and luck.

Passion—we quite simply love what we do and care deeply about the results. We hope we’re able to communicate this in our writing.

Frustration—it seems for every victory we gain with...

SharePoint 2010 Workflows in Action
SharePoint 2010 Workflows in Action

SharePoint 2010 is a huge technology with tens of thousands of companies adopting it from all across the globe. Within the SharePoint product stack, workflows are one of the most compelling and ROI generating features for many business.

SharePoint 2010 Workflows in Action will take you through the SharePoint...

Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites
Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

Social Location Marketing

 

Breakthrough social location marketing techniques for promoting your service, product, or venue!

 

Social Location Marketing offers...

Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century
Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century

The Only Definitive Guide to New State-of-the-Art Techniques in Intrusion Detection and Prevention

 

Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments....

Pro SharePoint 2010 Governance (Professional Apress)
Pro SharePoint 2010 Governance (Professional Apress)

Governance is the process of creating policies and rules and assigning roles and responsibilities to make a system work properly. Even if your attitude is “Good Government is Less Government,” very few of us

would want to have no government. In short, governance is the difference between order and chaos.

...
The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences (Que Biz-Tech)
The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences (Que Biz-Tech)

Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to...

Experiences of Test Automation: Case Studies of Software Test Automation
Experiences of Test Automation: Case Studies of Software Test Automation

Software test automation has moved beyond a luxury to become a necessity. Applications and systems have grown ever larger and more complex, and manual testing simply cannot keep up. As technology changes, and more organizations move into agile development, testing must adapt—and...

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