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Advertisers at Work
Advertisers at Work

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

Mark Tungate, author of Adland: A Global History of...

Spatial Representation and Reasoning for Robot Mapping: A Shape-Based Approach (Springer Tracts in Advanced Robotics)
Spatial Representation and Reasoning for Robot Mapping: A Shape-Based Approach (Springer Tracts in Advanced Robotics)

This book demonstrates bene?ts of abstract and qualitative reasoning that have not received much attention in the context of autonomous robotics before. Bremen, Christian Freksa December 2007 Director of the SFB/TR 8 Spatial Cognition Preface This book addresses spatial representations and reasoning techniques for - bile robot mapping,...

Emerging Viral Diseases of Southeast Asia (Issues in Infectious Diseases, Vol. 4)
Emerging Viral Diseases of Southeast Asia (Issues in Infectious Diseases, Vol. 4)

Southeast Asia has been the breeding ground for many emerging diseases in the past decade, e.g. the avian flu (H5N1) in Hong Kong in 1997, Nipah virus encephalitis in Malaysia in 1998, and, above all, the SARS outbreak in Southern China in 2002. Risk factors contributing to this situation include being economically disadvantaged, sub-standard...

An Elementary Introduction to Mathematical Finance
An Elementary Introduction to Mathematical Finance

This textbook on the basics of option pricing is accessible to readers with limited mathematical training. It is for both professional traders and undergraduates studying the basics of finance. Assuming no prior knowledge of probability, Sheldon M. Ross offers clear, simple explanations of arbitrage, the Black-Scholes option pricing formula,...

Motown Artist by Artist
Motown Artist by Artist

In 1959 Berry Gordy Jr., a high school dropout, former boxer and record store owner, founded the Motown record label in Detroit. The company name, which played on the city's proud tradition of car manufacture, was to become synonymous with great music as Gordy took the sound of black America to the world.

Starting with Barrett...

Applied Econometrics with R (Use R!)
Applied Econometrics with R (Use R!)

Here is the first book on applied econometrics using the R system for statistical computing and graphics. It presents hands-on examples for a wide range of models, from classical linear regression models for cross-section to recent semiparametric extensions.

R is a language and environment for data analysis and
...
Introduction to Probability Models
Introduction to Probability Models

Introduction to Probability Models, Twelfth Edition, is the latest version of Sheldon Ross's classic bestseller. This trusted book introduces the reader to elementary probability modelling and stochastic processes and shows how probability theory can be applied in fields such as engineering, computer science, management...

Firefox For Dummies (Computer/Tech)
Firefox For Dummies (Computer/Tech)
Make your online world safer, easier, and a lot more fun, for free!

Firefox is a lot like a For Dummies book — designed to make things easier for the rest of us. Now, one of the guys who invented it shows you how to use the browser made for people, not programmers. This book shows how you can view multiple Web pages...

Where Men Hide
Where Men Hide
"If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What, me hide?' But if you ask women whether men hide, they immediately know what you mean." -- from Where Men Hide

Where Men Hide is a spirited tour of the dark and often dirty places men go to find comfort, camaraderie,...

PC User's Bible
PC User's Bible
The perfect go-to reference to keep with your PC

If you want to get the most out of your PC, you've come to the right source. This one-stop reference-tutorial is what you need to succeed with your Windows Vista or Windows® XP computer, whether it's a desktop or a laptop. From setting up your PC to using it...

Computer Networking: A Top-Down Approach Featuring the Internet
Computer Networking: A Top-Down Approach Featuring the Internet
The most up-to-date introduction to the field of computer networking, this book's top-down approach starts at the application layer and works down the protocol stack. It also uses the Internet as the main example of networks. This all creates a book relevant to those interested in networking today. By starting at the application-layer and...
Mule 2: A Developer's Guide (Firstpress)
Mule 2: A Developer's Guide (Firstpress)
Published with the developer in mind, firstPress technical briefs explore emerging technologies that have the potential to be critical for tomorrow's industry. Apress keeps developers one step ahead by presenting key information as early as possible in a PDF of 150 pages or less. Explore the future through Apress...

Mule 2: A...

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