Are you ready to reap the benefits of the bestselling contact relationship manager (CRM) software on the market today? Well, then—get into the act with ACT! 2008 and find out how the latest version of this exciting software enables you to set up a database that’s right for you so that you can focus on your business and career...

Whether or not one believes the hyperbolic claims about the Internet being the biggest thing since the invention of the wheel, the Internet is a medium with great consequences for social and economic life. Doing Internet Research is written to help people discern in what ways it has commanded the public imagination, and the...

Remote studies allow you to recruit subjects quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their on environment. In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phone and a...

“Most of the topics in this encyclopedia will remain important for years to come. Many of the topics here are germane to geography such as the Modifiable Areal Unit Problem, spatial autocorrelation, mental maps, and scale. For these reasons as well as for its sheer readability and usefulness, I believe that...

As a relatively young, applied discipline, one major challenge for marketing has been to build its own distinct body of theory. One problem for teachers of the subject is that many students find books on marketing theory dense and difficult to follow. Most are written for academics and researchers, not for undergraduates and taught...

The Encyclopedia of World Poverty provides extensive and current information, as well as insight into the contemporary debate on poverty. The three volumes of this state-of-the-art Encyclopedia contain over 800 original articles written by more than 125 renowned scholars. The entries contributing to this work explore poverty in various...

In this refreshing book, experienced author and academic Neil Burdess shows that statistics is not...