The McGraw-Hill 36-Hour Course: Online Marketing is a book that will teach you about online marketing tools and how to apply them to support marketing credibility, visibility, and sellability. This book is written for students, entrepreneurs, marketers, and professionals—in short, anyone who wants to understand the art and...

The rapid growth of the Web in the past two decades has made it the largest publicly accessible data source in the world. Web mining aims to discover useful information or knowledge from Web hyperlinks, page contents, and usage logs. Based on the primary kinds of data used in the mining process, Web mining tasks can be categorized...

A book is like a window that allows you to look into the world. The window is shaped by the author and that makes that every window presents a unique view of the world. This is certainly true for this book. It is shaped by the topics and the projects throughout my career. Even more so, this book reflects my own style of working and...

Today, users are demanding more from Web...

When asked whether I’d be interested in writing a book about the Google phone, I immediately jumped at the offer. Although I’ve been a dyed-in-the-wool iPhone user since June 2007 (the day it came out), the Google phone has piqued my interest from the fi rst day that I heard about it. Since the early rumors of a Google...

Concepts like ubiquitous computing and ambient intelligence that exploit increasingly interconnected networks and mobility put new requirements on data management. An important element in the connected world is that data will be accessible anytime anywhere. This also has its downside in that it becomes easier to get unauthorized data...

You may know When Dinosaurs Ruled the Earth as a goofy humans-coexisting-withdinosaurs movie from the 1970s. However, in technology circles, “When Dinosaurs Ruled the Earth” refers to a grim humans-coexisting-with-mainframes story from the 1970s. I refer, of course, to IBM and its brontosaurus-size computers (called...

Relationships matter. Ever since the dawn of time, when caveman Fred asked caveman Barney whether there was any work down at the quarry, human beings have always networked. We’re social creatures who like to reach out and talk to someone. As the Internet developed and grew in popularity, people rapidly took advantage of this new...

w3schools (www.w3schools.com) is one of the top Web destinations to learn HMTL and many other key Web languages. w3schools’ tutorials are...

SharePoint holds 55 percent of the collaboration and content management market, with many more companies indicating they plan to join the fold. IT professionals interested in enhancing their marketability with the new Microsoft Certified Technology...