A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

When executed well, e-learning is a powerful way for organizations to save money while providing the up-to-date training and information that will help employees perform better and more efficiently. Unfortunately, all too often, companies are finding that they’re spending a huge amount of money for less return than they...

Written by Connie...

At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams. Although they are often labeled "quiet," it is to introverts that we owe many of the great...

Today's Perl developers spend 60-80% of their time working with existing Perl code. Now, there's a start-to-finish guide to understanding that code, maintaining it, updating it, and refactoring it for maximum performance and reliability. Peter J. Scott, lead author of...

Outlook 2007: Beyond the Manual takes you to the next level,...

Defend against the latest pervasive and devastating wireless attacks using the tactical security information contained in this comprehensive volume. Hacking Exposed Wireless reveals how hackers zero in on susceptible networks and peripherals, gain access, and execute...