A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...
Developer or hobbyist, you'll love the way this book helps you turn the BeagleBone Black into a working robot. From listening and speaking to seeing and moving, we'll show you how - step by step.
Personal accountability is the secret weapon of every successful sales professional. It is the secret weapon of Where Winners Live co-author Dave Porter, who became the owner and CEO of Baystate Financial Services at age 35 and grew it into a $100 million-a-year business over the next 15...
In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest...
Use Social Media to Build a Great Personal Brand–and a Great Career!
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In...
There are many books on neural networks, some of which cover computational intelligence, but none that incorporate both feature extraction and computational intelligence, as Supervised and Unsupervised Pattern Recognition does. This volume describes the application of a novel, unsupervised pattern recognition scheme to the classification of...
Cybercrime Case Presentation is a "first look" excerpt from Brett Shavers' new Syngress book, Placing the Suspect Behind the Keyboard. Case presentation requires the skills of a good forensic examiner and great public speaker in order to convey enough information to an audience for the audience to place the suspect...
Writer, consultant and speaker Chris Rabb coined the term "invisible capital" to represent the unseen forces that dramatically impact entrepreneurial viability when a good attitude, a great idea, and hard work simply aren't enough.
In his book, Invisible Capital: How Unseen Forces Shape...
Electronic equipment 'on the blink'? Don't junk it or pay sky-high repair costs - fix it yourself! Here's a guide to understanding and repairing electronics equipment written for people who would ordinarily 'call the shop'. With this fully illustrated, simple-to-use guide, you will get a grasp of the workings of the...
The Complete Business Guide to Google+, Today’s Hottest New Social Network!
Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers...
This volume continues the series of proceedings of the annual ADBIS conferences
in the field of advances in databases and information systems.
ADBIS, founded by the Moscow ACM SIGMOD Chapter, was extended into
a regular East-European conference in 1996 to establish a forum for promoting
interaction and...
This best-selling guide to NewTek's LightWave 3D animation software has now been completely updated for LightWave v10 by award-winning animator and trainer Dan Ablan. This down-to-earth, easy-to-follow guide offers an invaluable set of real-world project tutorials that teach you the ins and outs of LightWave and show you the techniques...
