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 Google AdWords: Managing Your Advertising Program
Since being selected as an AdWords Seminar Leader by Google in 2006, I’ve had the
opportunity to teach thousands of businesses and organizations how to use AdWords,
Google’s advertising platform. I believe in the product; if used appropriately, it offers
vast online exposure for advertisers. ... | | Women in Biotechnology: Creating Interfaces
Biotechnologies, such as genetic engineering, cloning and biodiversity, raise many
legal and ethical concerns, so it is important that people understand these issues and
feel able to express their opinions. This is why the European Commission has been,
for a number of years, supporting actions to improve communication among... | | Microsoft Windows Identity Foundation Cookbook
I still remember sitting down with my brand new copy of Writing Secure Code by Michael
Howard and David LeBlanc. Having moved beyond writing relatively simple intranet web
reports, (before the term "Bl" came to embody what at the time we thought was an incredibly
innovative way to display call center metrics for managing... |
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Know and Understand Centrifugal Pumps
Very few industrial pumps come out of service and go into the
maintenance shop because the volute casing or impeller split down the
middle, or because the shaft fractured into four pieces. The majority of
pumps go into the shop because the bearings or the mechanical seal
failed.
Most mechanics spend their time... | | Net Locality: Why Location Matters in a Networked World
A man is walking down Michigan Avenue in Chicago. He shares a sidewalk
with crowds of anonymous people. He sees skyscrapers and signage
extending to the horizon. There is a lot going on – people talking, walking,
playing, fighting, screaming, driving, and smiling. He sees a coffee shop
that excites his interest. He pulls... | | Foundation Game Design with ActionScript 3.0
In response to the success of the first edition of Foundation Game Design with Flash, Rex van der Spuy has revised and updated all the code to meet current programming best practices, and the focus is now on accurate ActionScript 3.0, regardless of the IDE that you use.
We’ve all sneaked the... |
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Beginning Android ADK with Arduino (Beginning Apress)
In May 2011, Google held its annual developer conference, the Google IO, to present its newest
technologies to approximately 5,000 attendees. In addition to improvements in its already well-known
technologies such as the Google APIs or the core search technology, Google placed the focus on two
major themes: Chrome and Android. As... | | Taking Your Android Tablets to the Max
Silently, and without warning, the Android operating system has quickly dominated the mobile
ecosystem. This operating system exists in many forms, across many devices, and offers a rich
selection of powerful features that could completely change how you accomplish tasks
throughout your day. If you’re looking for a tablet or... | | Microwave Circuit Design Using Linear and Nonlinear Techniques
Approximately 15 years have passed since the first edition of this book, which was
well received by both graduate schools and industry. While the basic principles of
physics and mathematics have not changed, today’s technology has provided us with
huge opportunities to improve the circuit design for linear and nonlinear... |
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