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 Mathematical Logic (Dover Books on Mathematics)
After the appearance in 1952 of my "Introduction to Metamathematics",
written for students at the first-year graduate level, I had no expectation of
writing another text. But various occasions arose which required me to
think about how to present parts of the same material more briefly, to a
more ... |  |  Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas
Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that "dolls are for girls" was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough... |  |  Marketing Strategy
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and... |
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