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Responsive Web Design (Brief Books for People Who Make Websites, No. 4)
Responsive Web Design (Brief Books for People Who Make Websites, No. 4)
Language has magical properties. The word “glamour”—which was originally a synonym for magic or spell-casting—has its origins in the word “grammar.” Of all the capabilities of language, the act of naming is the most magical and powerful of all.

The short history of web design has already
...
IMS Application Developer's Handbook: Creating and Deploying Innovative IMS Applications
IMS Application Developer's Handbook: Creating and Deploying Innovative IMS Applications
Many books have been written about IMS, so why do we think another is needed? Most of the existing books are written from the perspective of those who implement the technology, either network vendors or operators. There is no such focus for developers. The standards that form the basis of IMS are complex – as they are...
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike
...

Marketing Strategy
Marketing Strategy

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and...

Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas
Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas

Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that "dolls are for girls" was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough...

Information Visualization, Third Edition: Perception for Design (Interactive Technologies)
Information Visualization, Third Edition: Perception for Design (Interactive Technologies)

Information Visualization: Perception for Design is a comprehensive guide to what the science of human perception tells us about how we should display information.

The human brain is a super-computer for finding patterns in information. Our understanding of visual data and visual information is greatly enhanced or impeded by...

Restlet in Action: Developing RESTful web APIs in Java
Restlet in Action: Developing RESTful web APIs in Java
When I had a chance to use the Mosaic web browser way back in 1994, I fell in love with the web at first sight and became interested in HTML and the way the W3C was driving the growth of the web along with the IETF. A year later, I discovered Java by reading Sun’s white paper and was convinced that it would...
A Primer on Scientific Programming with Python (Texts in Computational Science and Engineering)
A Primer on Scientific Programming with Python (Texts in Computational Science and Engineering)
The aim of this book is to teach computer programming using examples from mathematics and the natural sciences. We have chosen to use the Python programming language because it combines remarkable expressive power with very clean, simple, and compact syntax. Python is easy to learn and very well suited for an introduction to...
Mechatronic Systems: Analysis, Design and Implementation
Mechatronic Systems: Analysis, Design and Implementation
Nowadays most of the systems are computer controlled among them we quote mechatronic systems where the intelligence is implemented in microcontrollers. The discipline that deals with such systems is mechatronics that we define as the synergistic combination of mechanical engineering, electronic engineering, and software...
Card Sorting
Card Sorting
There’s something about cards. Cards can turn the drab and mundane into something strangely exciting. Recipe cards, for example, have a peculiar allure that cookbooks lack. A book full of tables of baseball statistics? Dull as dishwater. Put those same stats on the backs of trading cards, however, and now...
Beginning Perl
Beginning Perl
That was the subtitle for this book that was sadly, but wisely, rejected. However, it conveys two things about this book that I’ve tried to focus on: getting a job and having fun while learning the skills you need. Well, as much fun as you can reasonably have while learning how to program. Although many books aren’t...
Understanding Adobe Photoshop CS6: The Essential Techniques for Imaging Professionals
Understanding Adobe Photoshop CS6: The Essential Techniques for Imaging Professionals

Photoshop is the foundation of every digital career. Many users think they know it, but in truth they have gaping holes in their training. This book covers what a professional truly needs to know about Photoshop. For students this book offers a chance to explore the program interactively. For professionals it provides a chance to add to their...

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