E-marketing impacts all aspects of marketing from strategy and planning through the marketing mix, marketing communications and buyer behaviour to marketing research. eMarketing eXcellence highlights the most significant opportunities, pitfalls and defines the new marketing approaches needed. It highlights best practice in applying digital...

Automated instrumentation can be found in a wide variety of settings,...

Once upon a time, Unix came with only a few standard utilities. If you were lucky, it included a C compiler. When setting up a new Unix system, you’d have to crawl the Net looking for important software: Perl, gcc, bison, flex, less, Emacs, and other utilities and languages. That was a lot of software to download through a 28.8-Kbps...

Although vast activity exists, especially recent, the editors did not find any book that treats applied algorithms in a comprehensive manner. The editors discovered a number of graduate courses in computer science programs with titles such as “Design and Analysis of Algorithms, “Combinatorial Algorithms” “Evolutionary...

HDL (hardware description language) and FPGA (field-programmable gate array) devices allow designers to quickly develop and simulate a sophisticated digital circuit, realize it on a prototyping device, and verify operation of the physical implementation. As these technologies mature, they have become mainstream practice. We can now use a PC...

It can be a concierge, camera, flashlight, game...

Electronic commerce has been an important and viable part of the Internet for well over a decade now. From the behemoths like Amazon.com to the mom-and-pop online stores, e-commerce is performed in a number of ways. Despite the dozen, or hundred, of failures for every single commercial success, e-commerce can still be an excellent business...

Designed as a desktop companion for both editors and motion graphics...

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right...

Starting with the basics and moving on to cover brushes, textures, cloning, toning and other effects, Martin...

The main reason for a fourth edition of Essential MATLAB for Engineers and Scientists is to keep up with MATLAB, now in its latest version (7.7 Version 2008B). Like the previous editions, this one presents MATLAB as a problemsolving tool for professionals in science and engineering, as well as students in those fields, who have no prior...