Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with...
Discover the 3D-modeling and animation power of Blender 3D. This book starts with a brief introduction to Blender 3D including installation and the user interface. The following two chapters then introduce you to the upgraded tools in Blender 2.80 for 3D modeling, texturing, shading, and animation. The last chapter discusses the...
A riveting tour through the landscape and meaning of modern conspiracy theories, exploring the causes and tenacity of this American malady, from Birthers to Pizzagate and beyond.
American society has always been fertile ground for conspiracy theories, but with the election of Donald Trump, previously...
For decades, American hungers sustained Tijuana. In this scientific detective story, a public health expert reveals what happens when a border city’s lifeline is brutally severed.
Despite its reputation as a carnival of vice, Tijuana was, until recently, no more or less violent than neighboring San...
A jubilant celebration of Italy’s outsize impact on culture, from literature to art, music to movies, that “masterfully examines the multitude of reasons why so many people fall in love with Italy and the Italian lifestyle” (Forbes)
Can you imagine painting without Leonardo, opera...
A blend of Jared Diamond’s Guns, Germs, and Steel and Simon Winchester’s Pacific, a thrilling intellectual detective story that looks deep into the past to uncover who first settled the islands of the remote Pacific, where they came from, how they got there, and how we know.
A global tour of energy--the builder of human civilization and also its greatest threat.
Energy is humanity's single most important resource. In fact, as energy expert Michael E. Webber argues in Power Trip, the story of how societies rise can be told largely as the story of how they manage energy...
This handbook provides a unique and in-depth survey of the current state-of-the-art in software engineering, covering its major topics, the conceptual genealogy of each subfield, and discussing future research directions. Subjects include foundational areas of software engineering (e.g. software processes, requirements engineering,...
Savor delizioso dishes with The 5-Ingredient Italian Cookbook.
Real Italian cuisine is all about simplicity. Using just a few fresh and simple ingredients, The 5-Ingredient Italian Cookbook brings you the authentic taste of Italy with recipes that prove less is always more.
God is dead, but his presence lives on in politics. This is the problem of political theology: the way that theological ideas find their way into secular political institutions, particularly the sovereign state.
In this intellectual tour-de-force, leading political theorist Saul Newman shows how political theology arose...
