The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s...

Let’s face it—fixing and flipping houses is sexy. Who doesn’t love the idea of buying a rundown, mold-infested shack and transforming it into someone’s dream home for massive profits? Reality TV shows make it look so easy. A little paint here, some new kitchen cabinets there, and presto! The house is sold for big bucks...

Research has shown time and again that the traditional reward-punishment model does nothing to boost student achievement. In The Motivated Student: Unlocking the Enthusiasm for Learning, veteran educator Bob Sullo suggests a different approach: cultivating students inner drive to learn by addressing their essential psychological needs.
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Pro Oracle Database 12c Administration is a book focused on results. Author Darl Kuhn draws from a well of experience over a decade deep to lay out real-world techniques that lead to success as an Oracle Database administrator. He gives clear explanations on how to perform critical tasks. He weaves in theory where necessary without...

This updated second edition provides the state of the art perspective of the theory, practice and application of modern non-invasive imaging methods employed in exploring the structural and functional architecture of the normal and diseased human brain. Like the successful first edition, it is written by members of the Functional Imaging...

Expert online investing advice that you can take to the bank! Want to take firm control of your investments and reach your financial goals, but baffled by the dizzying array of online tools? Start with this bestselling guide. Investing Online For Dummies, 8th Edition will help you build your portfolio with the latest financial management...

The best-performing companies have leaders who actively apply moral values to achieve enduring personal and organizational success. Lennick and Kiel extensively identify the moral components at the heart of the recent financial crisis, and illuminate the monetary and human costs of failed moral leadership in global...

"Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace."
—Guenter...

The Korn shell is an interactive command and scripting language for accessing Unix® and other computer systems. As a complete and high-level programming language in itself, it's been a favorite since it was developed in the mid 1980s by David G. Korn at AT&T Bell Laboratories. Knowing how to use it is an essential skill for...

The book explores police legitimacy and crime control, with a focus on the European region. Using comparative case studies, the contributions to this timely volume examine the effects of a transition to democracy on policing, public attitudes towards police legitimacy, and the ways in which perceptions of police legitimacy relate to...

This brief considers the various stakeholders in today's mobile device ecosystem, and analyzes why widely-deployed hardware security primitives on mobile device platforms are inaccessible to application developers and end-users. Existing proposals are also evaluated for leveraging such primitives, and proves that they can indeed...