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Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

The latest tips on green marketing and sustainable business strategies Forget greed; green is good. Today's cutting-edge businesses understand that making the world a better place can also be a great way to make money-in fact, it's an essential aspect of a sustainable business model. Guerrilla Marketing Goes Green gives the tools to...

Coding4Fun: 10 .NET Programming Projects for Wiimote, YouTube, World of Warcraft, and More
Coding4Fun: 10 .NET Programming Projects for Wiimote, YouTube, World of Warcraft, and More

How would you like to build an Xbox game, use your Nintendo Wiimote to create an electronic whiteboard, or build your own peer-to-peer application? Coding4Fun helps you tackle some cool software and hardware projects using a range of languages and free Microsoft software. Now you can code for fun with C#, VB, ASP.NET, WPF,...

MacRuby: The Definitive Guide: Ruby and Cocoa on OS X
MacRuby: The Definitive Guide: Ruby and Cocoa on OS X

Want to build native Mac OS X applications with a sleek, developer-friendly alternative to Objective-C? MacRuby is an ideal choice. This in-depth guide shows you how Apple’s implementation of Ruby gives you access to all the features available to Objective-C programmers. You’ll get clear, detailed explanations of MacRuby,...

Beginning Scala
Beginning Scala

Beginning Scala, Second Edition takes a down-to-earth approach to teaching Scala that leads you through simple examples that can be combined to build complex, scalable systems and applications.

This book introduces you to the Scala programming language, its object-oriented and functional programming characteristics, and...

Practical Neo4j
Practical Neo4j

Why have developers at places like Facebook and Twitter increasingly turned to graph databases to manage their highly connected big data? The short answer is that graphs offer superior speed and flexibility to get the job done.

It’s time you added skills in graph databases to your toolkit....

Arduino and LEGO Projects
Arduino and LEGO Projects

We all know how awesome LEGO is, and more and more people are discovering how many amazing things you can do with Arduino. In Arduino and LEGO Projects, Jon Lazar shows you how to combine two of the coolest things on the planet to make fun gadgets like a Magic Lantern RF reader, a sensor-enabled LEGO music box, and even an...

Introducing iOS 8
Introducing iOS 8

Learn to make iOS apps even if you have absolutely no programming experience. This hands-on book takes you from idea to App Store, using real-world examples—such as driving a car or eating at a restaurant—to teach programming and app development. You’ll learn concepts through clear, concise, jargon-free...

The Business of Android Apps Development: Making and Marketing Apps that Succeed
The Business of Android Apps Development: Making and Marketing Apps that Succeed

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand...

Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo,
...

Pro ASP.NET SignalR: Real-Time Communication in .NET with SignalR 2.1
Pro ASP.NET SignalR: Real-Time Communication in .NET with SignalR 2.1

ASP.NET SignalR is the new solution to real-time communication between servers and clients in .NET. Use it to push new data to a web page or mobile device as soon as it becomes available, whether it’s a notification, live chat, up-to-the-minute financial data, or a range of other exciting applications. Innovations like Google live...

The Business of iOS App Development: For iPhone, iPad and iPod touch
The Business of iOS App Development: For iPhone, iPad and iPod touch

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced...

Rails Crash Course: A No-Nonsense Guide to Rails Development
Rails Crash Course: A No-Nonsense Guide to Rails Development

Rails is a robust, flexible development platform that lets you build complex websites quickly. Major websites like GitHub, Hulu, and Twitter have run Rails under the hood, and if you know just enough HTML and CSS to be dangerous, Rails Crash Course will teach you to harness Rails for your own projects and create web...

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