The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand...

We all know how awesome LEGO is, and more and more people are discovering how many amazing things you can do with Arduino. In Arduino and LEGO Projects, Jon Lazar shows you how to combine two of the coolest things on the planet to make fun gadgets like a Magic Lantern RF reader, a sensor-enabled LEGO music box, and even an...

This book introduces you to the Scala programming language, its object-oriented and functional programming characteristics, and...

The latest tips on green marketing and sustainable business strategies Forget greed; green is good. Today's cutting-edge businesses understand that making the world a better place can also be a great way to make money-in fact, it's an essential aspect of a sustainable business model. Guerrilla Marketing Goes Green gives the tools to...

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer...

• This book offers key solutions and advice to address the hiccups faced when working on Arduino-based IoT projects in the real world
• Take your existing skills and capabilities to the next level by building challenging IoT applications with ease.
• Be the tech disruptor you always...