A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo,...

This book is written by experienced...

ASP.NET SignalR is the new solution to real-time communication between servers and clients in .NET. Use it to push new data to a web page or mobile device as soon as it becomes available, whether it’s a notification, live chat, up-to-the-minute financial data, or a range of other exciting applications. Innovations like Google live...

• Write complex processing job codes easily with the help of clear and step by...

This book explains strategies, techniques, legal issues and the relationships between digital resistance activities, information warfare actions, liberation technology and human rights. It studies the concept of authority in the digital era and focuses in particular on the actions of so-called digital dissidents. Moving from the difference...

• Learn how to face the challenges of analyzing social media...

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand...