The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a...

My journey down the social media road began years ago, and many people have praised me for my foresight and brilliance. They are very kind, but the truth is, what really took me down this road was desperation. A few years ago—perhaps you remember—the economy took a heck of a dip. On its way down, it punched me in the...

The new...

The Williams, Using Information Technology, 9th edition utilizes a practical, applied approach to technology. This text is user-focused and has been highly updated including topics, pictures and examples. The Williams text contains less theory and more application to engage students who might be more familiar with technology. Continually...

Social Networking for Career Success...

Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing...

Scriptin’ with JavaScript and Ajax is the third in a series of books aimed at introducing designers and programmers to the process of developing browser-based interfaces. The first, Stylin’ with CSS, focuses on the structure and styling of content, and the second, Codin’ for the Web, focuses on the three-tier...

Why should a Java developer learn about functional programming (FP)? After all, hasn’t functional programming been safely hidden in academia for decades? Isn’t objectoriented programming (OOP) all we really need? This book explains why functional programming has become an important tool for the challenges of our time and how...

Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most...

From its beginnings, the Internet has fostered communication, collaboration and networking between users. However, the first boom at the turn of the millennium was mainly driven by a rather one-sided interaction: e-commerce, portal sites and the broadcast models of mainstream media were introduced to theWeb. Over the last six or seven...