Health Monitoring of Bridges prepares the bridge engineering community for the exciting new technological developments happening in the industry, offering the benefit of much research carried out in the aerospace and other industrial sectors and discussing the latest methodologies available for the management of bridge stock.
Nobody in business can have escaped the shift towards customer focus. Today's marketer must be the people's champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments,...
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for...
As I mentioned, an old saying informs us, “It’s not what happens to you; it’s how you handle it.” Nowhere is that truer than during a business crisis, slump, or downturn.
Of the 15 fool-proof business strategies presented in this book, none are more important than the personal strategies presented in Part I. The...
Care of Wounds addresses all aspects of holistic wound care management. The third edition of this successful text continues to reflect current research and evidence based practice, while incorporating the considerable developments which have occurred in wound care practice since the publication of the second edition.
Level Sets and Extrema of Random Processes and Fields discusses how to understand the properties of the level sets of paths as well as how to compute the probability distribution of its extremal values, which are two general classes of problems that arise in the study of random processes and fields and in related applications. This book...
This practical step-by-step guide - designed for use at your computer - gives clear, compact instructions and self-test exercises to help you learn 2-D drawing using AutoCAD. The text is written for use on all AutoCAD releases from 2000 to 2008.
Computer-aided drawing is a skill that every student in architecture, engineering, the trades...
Praise for Noise Reduction Techniques IN electronic systems
"Henry Ott has literally 'written the book' on the subject of EMC. . . . He not only knows the subject, but has the rare ability to communicate that knowledge to others." вДEE Times
"Paul Halpern is a gifted writer who brings science and scientists alive. This is a wonderful introduction to the world of high-energy physics, where gigantic machines and tiny particles meet." ”Kenneth Ford, retired director of the American Institute of Physics and author of The Quantum World: Quantum Physics for Everyone...
Answering the question "What is death?" by focusing on the individual is blinkered. It restricts attention to a narrow zone around the individual body of a creature. Instead, how expansive is the answer we receive when we look at the context of death within the...
A mind-bending excursion to the limits of science and mathematics Are some scientific problems insoluble? In Beyond Reason, internationally acclaimed math and science author A. K. Dewdney answers this question by examining eight insurmountable mathematical and scientific roadblocks that have stumped thinkers across the...
This comprehensive volume ranges across the entire spectrum of contemporary sociological inquiry, as seen by Durkheim. It also includes secondary readings by social thinkers of today, connecting the classic writings of Durkheim to contemporary issues.
Organizes Durkheim's writings thematically, in a comprehensive collection
