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iPhone SDK 3 Programming: Advanced Mobile Development for Apple iPhone and iPod touch
iPhone SDK 3 Programming: Advanced Mobile Development for Apple iPhone and iPod touch

Get the expert guidance you need to begin building native applications for Apple's new iPhone 3G as well as the iPod Touch

Apple's iPhone is the hottest mobile device on the planet. More than one million iPhone 3G phones were sold in the first three days of release and millions more are sure to be in the hands of iPhone fans each year....

Essential Stock Picking Strategies: What Works on Wall Street
Essential Stock Picking Strategies: What Works on Wall Street
PRAISE FOR ESSENTIAL STOCK PICKING STRATEGIES

"This book lays the foundation for understanding the value of long-term investing and the importance of knowing who is managing your money and what they are doing with it."
–Mike Cacace, Senior Editor, Fortune magazine

Essential Stock Picking Strategies does...

The IMS: IP Multimedia Concepts and Services
The IMS: IP Multimedia Concepts and Services
The 3rd edition of this highly successful text builds on the achievement of the first two editions to provide comprehensive coverage of IMS. It continues to explore the concepts, architecture, protocols and functionalities of IMS while providing a wealth of new and updated information. It is written in a manner that allows readers to...
Mac OS X Snow Leopard For Dummies (Computer/Tech)
Mac OS X Snow Leopard For Dummies (Computer/Tech)
This book’s roots lie with my international bestseller Macintosh System 7.5 For Dummies, an award-winning book so good that now-deceased Mac cloner Power Computing gave away a copy with every Mac clone it sold. Mac OS X Snow Leopard For Dummies is the latest revision and has been, once again, completely updated to include all the Mac OS X...
Understanding Human Motivation: What Makes People Tick
Understanding Human Motivation: What Makes People Tick
What makes people tick? Why do people do what they do? I set out to write a book on human motivation and found that those questions could not be satisfactorily answered by themselves. Homo sapiens is the most advanced, the most complex, most adaptable, and most intelligent of all biological species, but is still a biological species. One must...
The Fast Forward MBA in Finance
The Fast Forward MBA in Finance
The Fast Forward MBA in Finance Second Edition–more necessary than ever!

Even Einstein might have had a hard time making sense of the numbers that come out of the typical accounting department. These critical financial figures of a business should be presented in rational, decision-friendly accounting reports to managers. Unfortunately,...

Bailout Nation: How Greed and Easy Money Corrupted Wall Street and Shook the World Economy
Bailout Nation: How Greed and Easy Money Corrupted Wall Street and Shook the World Economy

An engaging look at what led to the financial turmoil we now find ourselves in

Bailout Nation offers one of the clearest looks at the financial lenders, regulators, and politicians responsible for the financial crisis of 2008. Written by Barry Ritholtz, one of today's most popular economic bloggers and a well-established...

Digital Electronics: Principles, Devices and Applications
Digital Electronics: Principles, Devices and Applications

Digital electronics is essential to understanding the design and working of a wide range of applications, from consumer and industrial electronics to communications; from embedded systems, and computers to security and military equipment. As the devices used in these applications decrease in size and employ more complex technology, it is...

Happiness: Unlocking the Mysteries of Psychological Wealth
Happiness: Unlocking the Mysteries of Psychological Wealth
Utilizing sophisticated methodology and three decades of research by the world's leading expert on happiness, Happiness challenges the present thinking of the causes and consequences of happiness and redefines our modern notions of happiness.
  • shares the results of three decades of research on our notions of happiness...
Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy
Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy
As I mentioned, an old saying informs us, “It’s not what happens to you; it’s how you handle it.” Nowhere is that truer than during a business crisis, slump, or downturn.

Of the 15 fool-proof business strategies presented in this book, none are more important than the personal strategies presented in Part I. The
...
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for...
Marketing Unwrapped
Marketing Unwrapped
Nobody in business can have escaped the shift towards customer focus. Today's marketer must be the people's champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments,...
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