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Successful Marketing Strategy for High-Tech Firms (Technology Management and Professional Development)
Successful Marketing Strategy for High-Tech Firms (Technology Management and Professional Development)
The definition of the word “marketing” can be found in its etymology.
Marketing means “putting on the market.” Therefore, the purpose of marketing
is to act in such a way that a company places on the market products
that correspond to demand and satisfy the needs and wants of customers at
an acceptable
...
Building Your Business with Google For Dummies
Building Your Business with Google For Dummies
Partner up with Google and watch your business boom!

Find out how to score high in searches, use AdWords, and connect with customers

Google – what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after....

SEO: Search Engine Optimization Bible
SEO: Search Engine Optimization Bible
Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want...

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

How Your Business Can Use the Science That Helped Win the White House "Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart,...

Yahoo! SiteBuilder For Dummies (Computer/Tech)
Yahoo! SiteBuilder For Dummies (Computer/Tech)
Save up to $75 on Yahoo! Web Hosting!

Choose the right graphics, include links and feedback forms, and add "wow"

You too can develop cool Web sites with Yahoo! SiteBuilder and this handy, easy-to-follow guide! All the basics of good site design are here, plus step-by-step directions for creating your site with text,...

Capital Instincts: Life as an Entrepreneur, Financier, and Athlete
Capital Instincts: Life as an Entrepreneur, Financier, and Athlete

For over three decades, Thomas W. Weisel has been one of the leading figures of the financial scene that blossomed along with Silicon Valley, becoming an integral part of its phenomenal success. Many pioneers have contributed to the changing nature of U.S. business, but only a few have emerged as real leaders in American entrepreneurialism. Thom...

Foundation Form Creation with Adobe LiveCycle Designer ES
Foundation Form Creation with Adobe LiveCycle Designer ES
Form creation is key to information processing and forms workflow is a key concept within Adobe LiveCycle Enterprise Suite. Adobe LiveCycle Forms ES is a stand-alone product that also comes bundled with Adobe LiveCycle Enterprise Suite. This is the first and only book about this new product specifically created for the design, creation, and...
Plone 3 Multimedia
Plone 3 Multimedia

Plone is a free and open source content management system built on top of the Zope application server. Multimedia provides us with stunning interactive user experiences and many design options, but it requires discipline and knowledge to utilize it effectively so that we do not alienate our audiences. By providing an overview of multimedia...

Web Services on Rails
Web Services on Rails

This PDF will show you how your small business or enterprise can publish its APIs (application programming interface) to a developer community just like the behemoths of the Internet--Google, Yahoo!, eBay, and Amazon.

These giants already offer their APIs to other programmers and allow for add-on...

DVD Confidential 2: The Sequel (Consumer)
DVD Confidential 2: The Sequel (Consumer)
Unlock the hidden Easter eggs in your favorite DVDs including like hidden bloopers, alternate endings, and video games. Plus, sharpen your movie knowledge with hundreds of sidebars on your favorite films, from Citizen Kane and Casablanca to the Matrix Revisited.

Your Map to the DVD Easter Egg Hunt of a Lifetime

Love movies?...

Getting Started with OAuth 2.0
Getting Started with OAuth 2.0
I’ve been working with web-based APIs since 1999, building SOAP-based web services for internal IT applications and helping thousands of developers using Google’s RESTbased APIs for Google Calendar, Picasa Web Albums, YouTube, and more. Each of these APIs has required authorization from users to act on their behalf. Developers...
Object-Oriented JavaScript
Object-Oriented JavaScript
Once listed in the "nice to have" sections of job postings, these days the knowledge of JavaScript is a deciding factor when it comes to hiring web developers. And rightly so. Where in the past we used to have the occasional few lines of JavaScript embedded in a web page, now we have advanced libraries and extensible architectures,...
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