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SEO: Search Engine Optimization Bible
SEO: Search Engine Optimization Bible
Increase your web traffic with better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site's search rankings and start driving the targeted traffic you want to...

PHP 5 Social Networking
PHP 5 Social Networking

Social Networking has quickly become a very popular activity on the Internet, particularly with the emergence of sites like Facebook and MySpace. PHP is a flexible web development language used on a wide variety of sites, including Facebook and Yahoo! But building a social networking site from scratch using PHP involves some complex logic,...

Programming Social Applications: Building Viral Experiences with OpenSocial, OAuth, OpenID, and Distributed Web Frameworks
Programming Social Applications: Building Viral Experiences with OpenSocial, OAuth, OpenID, and Distributed Web Frameworks

I first began developing social applications when Facebook opened up its developer platform in 2007, giving people like me a taste of the extensive social data that an application can use to improve growth and target personalization settings. At the time, I was building social fantasy sports applications for CBSSports.com, pulling user...

Leap! A Revolution in Creative Business Strategy
Leap! A Revolution in Creative Business Strategy
“absorbing and quite compelling…a book that is full of good things…” (Admap, June 2003)

Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most
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Maintainable JavaScript
Maintainable JavaScript
The professionalization of web development has been a difficult journey because of our disparate beginnings. Even those who end up at large companies such as Yahoo! inevitably began on their own, hacking around. Perhaps you were even “the web guy” at a small company and could do pretty much whatever you...
Creating Web Pages For Dummies
Creating Web Pages For Dummies

Creating Web pages isn't just for nerds anymore--far from it. You can't get far in any hobby without participating in its Web community; even the smallest businesses need good-looking, functional Web sites. Those facts mean you must be able to do your own site-building work, and Creating Web Pages for Dummies exists to share...

Web 2.0 Security - Defending AJAX, RIA, AND SOA
Web 2.0 Security - Defending AJAX, RIA, AND SOA
Service-Oriented Architecure (SOA), Rich Internet Applications (RIA), and Asynchronous Java and eXtended Markup Language (Ajax) comprise the backbone behind now-widespread Web 2.0 applications, such as MySpace, Google Maps, Flickr, and Live.com. Although these robust tools make next-generation Web applications possible, they also add new security...
How to Cheat in Adobe Flash CS4: The art of design and animation
How to Cheat in Adobe Flash CS4: The art of design and animation
Need to solve problems quickly to develop creative projects to time and to budget? Want to hone your Flash skills so you can concentrate on your animation? ThenHow to Cheat in Flash is for you! Chris Georgenes shows how to work from the problem to the solution - from the viewpoint of an animator who has been commissioned...
RESTful PHP Web Services
RESTful PHP Web Services

This book discusses the use of PHP to implement web applications based on REST architectural principles. Web services are a popular breed of web application technologies in today's programmable Web, and REST is the most popular style used in there. This book uses real-world examples as well as step-by-step guidelines to explain how to...

Google Hacking for Penetration Testers
Google Hacking for Penetration Testers
Google Hacking for Penetration Testers explores the explosive growth of a technique known as "Google Hacking." This simple tool can be bent by hackers and those with malicious intents to find hidden information, break into sites, and access supposedly secure information. Borrowing the techniques pioneered by malicious...
Core Python Programming (2nd Edition)
Core Python Programming (2nd Edition)
A quick guide to everything anyone would want to know about the soaringly popular Internet programming language, Python. Provides an introduction to new features introduced in Python 1.6, and topics covered include regular expressions, extending Python, and OOP. The CD-ROM includes the source code for all of the examples in the text. Softcover....
The Truth About HTML5 (For Web Designers)
The Truth About HTML5 (For Web Designers)

This is the book for web designers, web developers, and front-end coders who want to get up to speed with HTML5 in 2012. This is the book that isn’t afraid to point out what everyone gets wrong about HTML5’s new markup, so you don’t make the same mistakes. This is the book that will show you what rocks in HTML5 today and...

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