Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource...

The PMP certification is the most popular project management certification available, but also a very difficult certification to obtain with very demanding requirements. That's where this All-in-One reference comes in. Packed with valuable information for...

The new edition of BEGINNING & INTERMEDIATE ALGEBRA is an exciting and innovative revision that takes an already successful text and makes it more compelling for today's instructor and student. The new edition has been thoroughly updated with a new interior design and other pedagogical features that make the text both easier to read...

The authors of ACCOUNTING, 23e, understand that you need to find important information quickly. This textbook uses an integrated learning system to help you complete homework and lead you to accounting mastery. Building on the authors' proven approach, clear examples and high-impact writing guide you through the preparation of financial...

"Manipulation" refers to a variety of physical changes made to the world around us. Mechanics of Robotic Manipulation addresses one form of robotic manipulation, moving objects, and the various processes involved -- grasping, carrying, pushing, dropping, throwing, and so on. Unlike most books on the subject, it focuses on...

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective...

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General...

Endomicroscopy is a newly developed diagnostic tool that enables in vivo microscopy with subcellular resolution during ongoing endoscopy in the upper and lower gastrointestinal tract. It is a revolutionary technology. Endoscopy and pathology are no longer separate subjects and, as a result, endomicroscopy leads to a close interaction between...

There is an explosion of interest in Bayesian statistics, primarily because recently created computational methods have finally made Bayesian analysis tractable and accessible to a wide audience. Doing Bayesian Data Analysis, A Tutorial Introduction with R and BUGS, is for first year graduate students or advanced undergraduates and provides...

Microelectronic Circuits, Sixth Edition, by Adel S. Sedra and Kenneth C. Smith

This market-leading textbook continues its standard of excellence and innovation built on the solid pedagogical foundation that instructors expect from Adel S. Sedra and Kenneth C. Smith. All material in...

It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.

In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve...