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Services Marketing: Concepts, Strategies, & Cases
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible... | | High-Speed DSP and Analog System Design
High-Speed DSP and Analog System Design is based on the author’s over 25 years of experience in high-speed DSP and computer systems and courses in both digital and analog systems design at Rice University. It provides hands-on, practical advice for working engineers, including: • Tips on cost-efficient design and system simulation... | | Professional C# 4.0 and .NET 4 (Wrox Programmer to Programmer)
This book starts by reviewing the overall architecture of .NET in order to give you the background you need to be able to write managed code. After that, the book is divided into a number of sections that cover both the C# language and its application in a variety of areas.
Part I: The C# Language: This section gives a good... |
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Enterprise Mac Security: Mac OS X Snow Leopard (Foundations)
A common misconception in the Mac community is that Mac’s operating system is more secure than others. While this might be true in certain cases, security on the Mac is still a crucial issue. When sharing is enabled or remote control applications are installed, Mac OS X faces a variety of security threats.
Enterprise Mac... | | Blogging All-in-One For Dummies
A complete guide to creating and establishing your place in the blogosphere!
New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.
Here's what new bloggers need to get started and what... | | Art and Technology of Entertainment Computing and Communication
Art and Technology of Entertainment Computing and Communication takes a blue sky research perspective on the field of interactive media for entertainment computing. Adrian David Cheok argues that entertainment as an end-product is useful for interactive play, however it is also a powerful tool for learning and communication and it is also a... |
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Learning ActionScript 3.0
If you're new to ActionScript 3.0, or want to enhance your skill set, this bestselling book is the ideal guide. Designers, developers, and programmers alike will find Learning ActionScript 3.0 invaluable for navigating ActionScript 3.0's learning curve. You'll learn the language by getting a clear look at essential... | | Layers: The Complete Guide to Photoshop's Most Powerful Feature (2nd Edition)
In 2008, Adobe Photoshop pro and best-selling author Matt Kloskowski broke new ground teaching Photoshop by focusing on the one thing that makes Photoshop the amazing (and sometimes difficult to understand) program it is: layers. Now, Matt returns with a major update that covers layers in Photoshop CS5 in the same concise, easy to understand... | | Practical PowerPivot & DAX Formulas for Excel 2010
PowerPivot: What a name! Or I should really say what’s in a name? Powerful Pivoting? Pivot-table for power users?
PowerPivot is a lot more than that. When I started the PowerPivot project back in 2007, along with Amir Netz (Microsoft BI Distinguished Engineer), the incubation project was called BI Sandbox. We had been looking... |
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