The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...
The Cambridge Economic History of Modern Europe: Volume 2, 1870 to the Present
Unlike most existing textbooks on the economic history of modern Europe, which offer a country-by-country approach, The Cambridge Economic History of Modern Europe rethinks Europe's economic history since 1700 as unified and pan-European, with the material organised by topic rather than by country. This second volume tracks Europe's...
Fiberglass Boat Repairs Illustrated
Step-by-step color photo guidance for repairing and renewing fiberglass boats
If you don't have the experience of working with fiberglass, any repairs to your boat must be done by high-cost professionals or left undone. This entry-level guide uses full-color, step-by-step photo sequences and line drawings to present you...
Just Enough Software Architecture: A Risk-Driven Approach
This is a practical guide for software developers, and different than other software architecture books. Here's why:
It teaches risk-driven architecting. There is no need for meticulous designs when risks are small, nor any excuse for sloppy designs when risks threaten your success. This book describes a way to do just...
The McGraw-Hill 36-Hour Course: Project Management, Second Edition
Schedule and coordinate projects seamlessly, start to finish!
In today's ultracompetitive world of business, those in charge want results on time and on budget--and they're turning to project managers to deliver. Skilled project managers are in high demand, and the profession is growing at an unprecedented rate.
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