| The Internet; the World-Wide Web – or sometimes, just `the Net'.
Business cards now all seem to carry electronic mail – or even `home page' – addresses; newspaper and TV adverts quote complex Web addresses, pointing the interested user into that cyberspace of multi-media, interconnected pages. Shop for PCs or software and one is inundated with Internet-related information.
To the uninitiated, it's not only baffling it's also slightly frightening. Can it really all be mastered in just a 30 minute briefing? It can. Or at least, sufficient detail can be mastered to allow you not simply to use, but to begin to benefit from it. That is the aim of this book:
To help business people gain an understanding of and access to the Internet facilities – not for leisure purposes, as is usually the case, but as a marketing, R&D or purely business tool. |
