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AdvancED Flex Application Development: Building Rich Media X

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Many Flex books cover the basics—this book does something different, and goes far further. The authors, leading Flash platform developers at Almer/Blank, working with Adobe User Group communities, are the creators of the Rich Media Exchange (RMX), a social media network for Adobe developers. In covering just how the RMX was built, this book contains all the knowledge you need to build similar large-scale Rich Internet Applications with Adobe Flex. From the inception of the idea through to deployment, the authors show the techniques needed to plan and build advanced applications. You'll learn how to use forms, styles, validators, video, sound analysis, and framework caching, ensuring you make the most of the new features introduced in Flex 3. Powerful applications require solid back ends. This book shows how to hook up a Flex application to PHP back-end systems such as Drupal and OpenAds. You'll learn how various parts of the RMX were built, including the blogs, event calendar, jobs board, and advertising system—elements that come together to really showcase the power of Flex. The RMX is built by Adobe Developers for Adobe Developers—a rewarding community relationship that guarantees results. The same spirit is carried into this book, with the authors wanting and helping to take you to the next level of Flash Platform application development.

In this book you'll learn how to

  • Effectively plan, wireframe, specify, develop, and release large-scale Flex applications, and discover what other development tools you'll want to start using immediately
  • Make your Flex applications look less like Flex with advanced styling and skinning techniques
  • Harness advanced Flex form features, including coding validators and building your custom form components
  • Implement a robust advertising system for a Flex application using OpenAds
  • Build powerful, custom multimedia players in Flex, including video players with the native VideoDisplay class and from scratch, and music players with advanced sound visualization
About the Author

R Blank is CTO of Almer/Blank, an Adobe Solution Partner based in Venice, California that specializes in video and application development for the Flash Platform, for clients including E! Entertainment Television, Microsoft, Apple, and IKEA. For over 12 years he has been an interactive designer, developer, consultant, teacher, and author, specializing in the planning, development and release of rich interfaces; R has specialized in Flash since 1999.

R holds four Flash Certifications, was one of the first 50 Macromedia Certified Flash Developers in the world, and is a contributing author for the Macromedia Flash MX 2004 Designer Certification Exam. R also founded and manages LAFlash.org, a community of over 1,300 Flash industry professionals, and home to three Macromedia Users Groups for Flash. R also serves on the Information Technology Faculty at the University of Southern California (USC) Viterbi School of Engineering.

Previously, R co-founded and served as Director of Product & Design at Wildform, where he co-created Flix, the first video encoder for Flash (now owned by On2). R has an MBA in Entrepreneurship from the UCLA Anderson School of Management and a BA in History from Columbia University.
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