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Be #1 on Google:  52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

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There’s having a Web site and there’s having a Web site that works. It’s all very well to have a flashy intro, a fully integrated shopping basket, and lots of features and functionality that can wow the audience on every single page. But what if they can’t find you? What if you’re not visible on the search engines and on Google in particular? If they don’t know your address (which most users don’t), many members of your potential audience are going to try to find your site by typing in a keyword or phrase, and if you don’t rank on those return results, you may as well not have a Web site at all. It’s that serious.

Making your site Google-friendly or employing Search Engine Optimization techniques, or SEO, as it’s known in the trade, at your earliest convenience should be a priority; SEO is this year’s black. What it can cost varies wildly, so be sure to question the worth of both the cheapest and the most expensive service providers, but remember that there’s lots that can be done internally and at minimal cost other than your time. This book will show you what needs to be done and empower you to ask your SEO service provider—and yourself—the right questions.
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Information Retrieval: Implementing and Evaluating Search Engines
Information Retrieval: Implementing and Evaluating Search Engines

An academic dynasty has come together to write an excellent textbook on information retrieval. Stefan Buttcher, Charles Clarke, and Gordon Cormack make up three generations of stellar information retrieval researchers with over fifty years of combined experience. Buttcher was Clarke's doctoral student, and Clarke was Cormack's...

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Buy low, sell high, and join the eBay community

Economy shopper or entrepreneur — discover the secrets to eBay success!

The bucks start here! Whether you're saving them or earning them, eBay's the place, and Marsha Collier is the person to show you how. Get...

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Text classification is becoming a crucial task to analysts in different areas. In the last few decades, the production of textual documents in digital form has increased exponentially. Their applications range from web pages to scientific documents, including emails, news and books. Despite the widespread use of digital texts, handling them is...

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