THE DECISION-MAKER'S SURVIVAL GUIDE TO UNDERSTANDING--AND PROFITTING FROM--BROADBAND!
GET THE ANSWERS TO HELP YOU MAKE ALL NEEDED DECISIONS: FINANCIAL, MANAGEMENT, MARKETING, EQUIPMENT, APPLICATIONS, PROTOCOLS
With savvy from both the technical and business sides of telecom, and a knack for writing in "plainspeak", expert P.J. Louis answers essential questions about broadband and explains how to maximize the network resources you already have.
This one-of-a-kind volume gives you a practical approach to broadband delivery and dissects competing technologies in terms that are important to you--markets and business opportunities. You'll find jargon-free, business-based descriptions of products/technologies, applications, and interrelationships--with an emphasis on key comparison factors needed for decision-making.
Writing with the surety and thoroughness of a telecom insider and business executive, Louis clearly and painlessly demonstrates how broadband services are delivered over today's complex telecommunications infrastructure--minus the heavy-duty math.
Louis gets you to focus on the basics, the needs of the customer, and the needs of the marketplace. "Telecommunications service provisioning is like national politics; at the end of the day it is all local." - P. J. Louis
For an unequaled overview of broadband--one that can help you make the most profitable businesss, technical, and career decisions--no guide but BROADBAND CRASH COURSE will do!
No matter where you work in telecom, this guide provides facts and insights you need on everything from basic to advanced issues. Look inside to learn about:
* Service bundling (voice, Internet access, e-mail, etc.) across all major network types (wireless, IP, cable, satellite, LANs, etc.)
* Benefits of wireline and wireless broadband technologies.
* Service bundling and provisioning across the wireline and wireless broadband networks.
* The Local Loop and its future.
* Coaxing more applications from the technologies you've got
* Business models that have proven themselves in the real world
* 3G wireless, the wireless Internet, softswitching, M-commerce: how will they affect your business?
Quote:
"Broadband is a disruptive technology that is transforming communications--you need to get up to speed. This crash course will do just that!" - Lawrence J. Chu, President of Mediacom Group
About the Author
P.J. Louis is currently, Vice President of Product Management for a wireless equipment manufacturer. Mr. Louis is a 20 plus year telecommunications professional, a veteran of the old Bell System. Mr. Louis began his career as a lead electrical engineer (communications & control) for Stone & Webster Engineering within its Radiological Emergency Task Force. Mr. Louis was former chief of staff for network engineering for NYNEX Corporation; New York Telephone. Mr. Louis was a senior manager for Bell Communications Research and is a subject-matter-expert on network interconnection. Mr. Louis has held a number of key wireless standards committee chairmanship positions within the ANSI accredited Telecommunications Industry Association (TIA) and was also Director of Technology for NextWave Wireless. Mr. Louis is a senior member of the Institute of Electrical and Electronics Engineers (IEEE) and a former officer of the IEEE’s Communications Society – NY Section. Mr. Louis is also a member of the Association of Old Crows and the Radio Club of America. Mr. Louis was a member of the editorial advisory board for Cellular Marketing Magazine. Mr. Louis has authored numerous articles on networking for Cellular Networking Perspectives. Mr. Louis is the author of Telecommunications Internetworking and M-Commerce Crash Course, published by McGraw-Hill.