Products often begin their lives as something extraordinary, and as they grow they continue to
evolve. The most successful products in the marketplace are those that know their strengths and have
branded and marketed those strengths to form a passionate emotional connection with loyal users
and relationships with new users every step of the way. Just like the very best brands in the business
world, Boone & Kurtz, Contemporary Marketing, continues to evolve, both as a product and as a
brand. This 13th edition of Contemporary Marketing is the first edition written without the collaboration
of my longtime co-author, Louis E. (Gene) Boone. As with every good brand, though, the
patterns of innovation and excellence established at the beginning remain steadfast. The goals and
standards of Boone & Kurtz, Contemporary Marketing, remain intact and focused on excellence, as
always. I present to you a text and supplement package that will not only show you why we’ve been
the standard-bearer for so long but also prove to YOU and your STUDENTS why Boone & Kurtz
remains . . . IN A CLASS BY ITSELF!