| Back in the 1990s one of the common questions asked of online professionals was, ‘ what were you doing before the Internet? ’ The answers were many and varied and helped understand the drift of the ensuing conversation. Today, the most common answer is, ‘ I was in school ’ , delivered with a quizzical look as if wondering what on earth people did ‘ before ’ the Internet.
By the time I met Steve Jackson he had already started Aboavista and was happily posting to the Conversion Chronicles – long before we knew it was going to be called a blog. This was after he had tackled total quality management, KAIZEN and measuring standard deviations of the processes and end products within the automobile industry. This was after he had spent the later 1990s as a freelancer designing websites for companies that wanted online brochures, and after doing A/B/C/D split test print runs of 10,000 direct marketing pieces in preparation for sending out a million letters. |
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