Electronic Commerce, Ninth Edition provides complete coverage of the key business and
technology elements of electronic commerce. The book does not assume that readers have
any previous electronic commerce knowledge or experience.
In 1998, having spent several years doing electronic commerce research, consulting,
and corporate training, I began developing undergraduate and graduate business school
courses in electronic commerce. Although I had used a variety of books and other materials
in my corporate training work, I was concerned that those materials would not work well
in university courses because they were written at widely varying levels and did not have
the organization and pedagogic features, such as review questions, that are so important to
students.
After searching for a textbook that offered balanced coverage of both the business and
technology elements of electronic commerce, I concluded that no such book existed. The
first edition of Electronic Commerce was written to fill that void. Since that first edition,
I have worked to improve the book and keep it current with the rapid changes in this
dynamic field.