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Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)

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With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.
  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance
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Windows Sockets Network Programming
Windows Sockets Network Programming

Windows Sockets (WinSock), a standard network API co-developed by PC network industry leaders including Microsoft, Novell, Hewlett-Packard, and FTP Software, is an extraordinary resource for Windows network programmers. This book will enable you to reap WinSock's full benefits to create client and server network applications for use on any...

Online Game Pioneers at Work
Online Game Pioneers at Work
In this groundbreaking collection of 15 interviews, successful founders of entertainment software companies reflect on their challenges and how they survived. You will learn of the strategies, the sacrifices, the long hours, the commitment, and the dedication to quality that led to their successes but also of the toll that this incredibly...
Collaborative Design Management
Collaborative Design Management

The design process has always been central to construction, but recent years have seen its significance increase, and the ways of approaching it multiply. To an increasing degree, other stakeholders such as contractors have input at the design stage, and the designer’s role includes tasks that were traditionally...


Compiler Design: Analysis and Transformation
Compiler Design: Analysis and Transformation

While compilers for high-level programming languages are large complex software systems, they have particular characteristics that differentiate them from other software systems. Their functionality is almost completely well-defined - ideally there exist complete precise descriptions of the source and target languages. Additional descriptions...

ASP.NET 2.0 Cookbook
ASP.NET 2.0 Cookbook

Completely revised for ASP.NET 2.0, this new edition of the best-selling ASP.NET Cookbook has everything you need to go from beginning to advanced Windows-based web site development using Microsoft's popular Visual Studio 2005 and ASP.NET 2.0 developer tools. Written for the impatient...

Key Clinical Trials in Erectile Dysfunction
Key Clinical Trials in Erectile Dysfunction

Contained within this short volume are some of the Key Clinical Trials relating to the medical treatment of erectile dysfunction (ED). In an attempt to understand the potential significance, a critique of the studies’ strengths and weaknesses is included as well as a diagrammatic summary of the trial design and key results. Most of the...

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