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Ideas are Free: How the Idea Revolution is Liberating People and Transforming Organizations

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The fact is, because they’re the ones doing the day-to-day work, front-line employees see a great many problems and opportunities that their managers don’t. But most organizations do very poorly at tapping into this extraordinary potential source of revenue-enhancing and savings-generated ideas.

Drawing on extensive research and experience in more than 300 organizations around the world, Alan Robinson and Dean Schroeder show precisely how to take advantage of the virtually free, perpetually renewable resource of employee ideas. True excellence and sustainable competitive advantage—in every area—from productivity to responsiveness, keeping costs low, quality, and service delivery—is only possible with the attention to detail that comes from getting and implementing large numbers of ideas from employees.

Robinson and Schroeder describe:

  • How to make ideas part of everyone’s job
  • How to set up and run an effective process for handling ideas
  • How to help people come up with more and better ideas
  • How a strong flow of ideas can have a profound impact on an organization’s culture

About the Authors

Alan G. Robinson is an award-winning author, an educator, and a consultant. He is coauthor of the bestseller Corporate Creativity, which was named “Book of the Year” the Academy of Human Resource Management and a finalist in the Financial Times/Booz-Allen Hamilton Best Business Book Award. He teaches at the Isenberg School of Management at the University of Massachusetts. Dr. Robinson has consulted to more than a hundred companies and government agencies in eleven countries.

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